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By: PRBuzz
February 23, 2012 at 10:12 AM EST
LeadsCouncil Features RateSpecial Interactive in February Newsletter on Lead Generation

Pasadena, California ( February 23, 2012 -- RateSpecial Interactive has been featured in The LeadsCouncil newsletter for the month of February 2012. LeadsCouncil is an independent association, whose members are companies within the online lead generation space. The association was created by Jay Weintraub and Dave Wengal with the goal of bringing members together to share best practices and develop industry research. The hope is to increase the market size of companies doing business in online lead generation.

Thomas McErlane, President and Co-Founder of RateSpecial Interactive, wrote an article on the profitability of lead generation. The article titled, "Can You Make Lead Generation Profitable?" focuses on how to successfully generate revenue from your leads. Thomas uses common scenarios in lead generation to show the reader the dos and don'ts within the business.

In this excerpt of the article Thomas invites the reader to think beyond basic practices.

"The question you should ask yourself is, what else can I be doing to make more money on my traffic that I am generating? Then make sure you position your consumer funnel in a way that you have an opportunity to make money at every step of the lead funnel. To do this you cannot just throw up random ad units and exit pops. Users will simply ignore those old tactics. Rather than targeting your traffic better before you ever get the traffic, target them once you have the traffic. Then give them a unique, value added experience that makes sense for them. " Wrote Thomas McErlane, President and Co-Founder of RateSpecial Interactive.

RateSpecial Interactive thanks The LeadsCouncil for the publication of Thomas' article. You can read the full article here:

About RateSpecial Interactive

RateSpecial Interactive ( is a results-oriented interactive advertising agency specializing in traffic acquisition, monetization and product strategy. Our core focus is matching relevant traffic to relevant products, while creating an added-value experience for the consumer. At the same time generating significant secondary revenue for our traffic partners and high quality consumers for our advertisers. RateSpecial Interactive was recognized as the #1 Fastest Growing Private Company in Los Angeles for 2011, by the LA Business Journal.

For more information about RateSpecial Interactive, visit .

Press Contact

Kelly Bush

RateSpecial Interactive

P: 626.376.4702


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