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February 29, 2012 at 08:16 AM EST
Research and Markets: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Research and Markets ( has announced the addition of John Wiley and Sons Ltd's new book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" to their offering.

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

Key Topics Covered:

Section One Price and Product Brainfluence

Section Two Sensory Brainfluence

Section Three Brainfluence Branding

Section Four Brainfluence in Print

Section Five Picture Brainfluence

Section Six Loyalty and Trust Brainfluence

Section Seven Brainfluence in Person

Section Eight Brainfluence for a Cause

Section Nine Brainfluence Copywriting

Section Ten Consumer Brainfluence

Section Eleven Gender Brainfluence

Section Twelve Shopper Brainfluence

Section Thirteen Video, TV, and Film Brainfluence

Section Fourteen Brainfluence on the Web


ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

For more information visit


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
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