March 05, 2012 at 13:13 PM EST
TrafficSoar Aggregates Blogs on Latest SEO, SEM and Online Advertising
LOS ANGELES (PRBuzz.com) March 5, 2012 -- Unless a business owner, especially a new business owner, has someone on staff with high level experience in search engine optimization (SEO), Search Engine Marketing (SEM) and the many forms of web advertising available to businesses today, the business will be wise to get help to build a successful online marketing program, according to Tony Tateossian. The author of Roadto SEO and the certified SEO specialist at Sticky Web Media, Tateossian got into online marketing and search engines in the early days, back in 1999.
He is also the creator behind TrafficSoar, a resource web site dedicated to increasing Internet traffic with an extensive collection of SEO blog articles covering topics such as SEO, marketing info and PPC info. An extensive collection of books related to SEO success is featured on the TrafficSoar site.
Web marketing and advertising is varied. Essential kinds of SEO and online advertising a business needs to consider and implement to gain top search engine rankings include advertising, affiliate programs, campaigns, classifieds, clicks, features, hits, Internet agency, marketing, media, online classifieds, online visitors, optimization, pay per click, PPC, promote, search engine, submit URL, traffic exchange, videos, visitor, web advertising, web links and web traffic.
TrafficSoar is a marketing blog that collects hundreds of blog posts, with a an affiliate program blog, an optimization blog, a search engines blog, a classifieds blog and a web links page, along with 19 additional topic blogs.
Small business owners may think that a successful web program is out of their league, but Tateossian says he works with businesses of all sizes and they can be equally successful.
"You don't have to do it all at once," Tateossian reassures a new business pro. "In fact, most companies build their campaigns over a period of months and even years. There can be major shortcuts along the way, such as figuring out the best niches for your business. For starters, if you are a local business, you don't need to compete with somebody halfway across the country - you can niche for the communities where you offer goods or services."
Business owners also need to know that SEO in an ongoing process. When Google, Yahoo or Bing changes a significant procedure or an algorithm, SEO needs to change. If, heaven forbid, a business gets tagged as SPAM a, term for electronic bother, such as overusing a word search engines accept in moderation but not to the point where it seems like nonsense to the search spider, there will be much repair work to be done. The web is fast, fluid and dynamic.
Where should a business owner start? The three basic choices are finding and hiring one or more companies to get the essentials together, to hire one or two full-time staff to handle the web, or for the business owner to learn how to do some pretty complex things himself. TrafficSoar helps by educating the businessperson. Tateossian said newbies need basics but owners continue to use TrafficSoar's free resources to help them evaluate vendor ideas, find out what's new and make their plans as their SEO knowledge and experience grow.
Visit TrafficSoar at http://www.trafficsoar.com/category/ppc/
Twenty-four blogs that aggregate the latest information on everything to do with Internet traffic, from URLs to the many marketing and advertising choices businesses make to become successful, are collected on TrafficSoar, which also provides information on some of the best books in the field. TrafficSoar is based in Los Angeles.
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