Wheat Thins Urges NCAA Basketball(R) Fans to "Do What You Do"
Issues Tips for Covertly Viewing Tournament Games at Work
EAST HANOVER, NJ -- (Marketwire) -- 03/08/12 -- Wheat Thins, the brand known for encouraging consumers to embrace every experience, no matter how big or small, is celebrating NCAA Basketball fans across the country by issuing tips for covertly viewing NCAA® March Madness® games at work. The move is part of the brand's "Do What You Do" campaign and its role as the official cracker of the NCAA.
"We know our fans are passionate about rich experiences, and especially about college basketball," Jim Low, senior marketing director for Wheat Thins at Kraft Foods, said. "That's why we're excited to be a part of March Madness and to help our fans enjoy every game of the tournament."
The tips range from time management strategies to stress relief tactics to, of course, snacking recommendations, and include:
To share your own tips and stories, visit www.facebook.com/wheatthins or join the conversation on Twitter @wheatthins.
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About the NCAA
NCAA, March Madness and NCAA Basketball are licensed by or trademarks of the National Collegiate Athletic Association.
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