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March 09, 2012 at 14:24 PM EST
Peer39 Data Helping Dedicated Media Customers Drive 500% Lift In Click-Through Rate

Peer39, the industry leader in page level intelligence technology, is helping ad buyers using Dedicated Media’s Advanced Decisioning Engine built upon their SMARTstack technology meet all of their online display campaign goals, while also outperforming targeting segments from other data sources.

In several cases, the use of Peer39 data has helped Dedicated Media’s advertiser partners double their campaign CTR goals, while heavily outperforming impressions purchased utilizing different data sets. In a recent campaign for a major automotive manufacturer, the combination of Dedicated Media’s SMARTstack Technology and Peer39 data drove a 500 percent increase in the client’s click through rate.

In a separate campaign for a computer software company, Dedicated Media’s SMARTstack technology identified Peer39 contextual segments that were 7 times more efficient at driving client conversions.

“The numbers our customers are seeing when utilizing Peer39 data show that pairing an intelligent ad platform like ours, with on-target data makes a huge difference in campaign effectiveness and performance,” said Chris Berman, COO of Dedicated Media. “By accessing industry leading data through Dedicated Media’s platforms, advertisers are not only hitting their goals, but they’re driving conversions intelligently and efficiently.”

“Effective ad targeting in a real-time environment requires combing through billions of impression each day to find the best possible page environment and context, in addition to the right consumer profile,” said Andy Ellenthal, CEO of Peer39. “Dedicated Media is able to deliver such high performing campaigns because its platform, in combination with our data, helps deliver to brands the effective ad placements.”

The story was first reported in Adotas here.

About Peer39

Peer39 has developed proprietary semantic advertising technology that provides page level intelligence that accurately and efficiently matches online ads to content. The company's patented natural language processing and machine learning algorithms are able to derive Quality, Safety, Language, and Category attributes from web pages, thus empowering networks, exchanges, publishers, SSPs, DSPs and emerging advertising platforms to boost monetization. By processing tens of thousands of URLs per second and enabling over 10 billion ad requests daily, Peer39 provides a cookie-less data solution built to address the real-time needs of today's online advertising ecosystem. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic analysis and targeting technologies resulting in numerous patents covering its technology and business practices. Peer39 is a member of the Interactive Advertising Bureau, the Council for Accountable Advertising, and is an OnMedia Top 100 winner and was chosen by MIT's Technology Review as one of 10 Web Startups to Watch. For more information, please visit or follow us on Twitter at @SemanticizeMe.

About Dedicated Media

Dedicated Media is a quality online advertising network founded in 2004, based in Los Angeles with offices in New York and San Francisco. Dedicated combines customized audience modeling with superior data analytics in a brand safe environment - delivering intelligent optimization across multiple channels, including: display, performance, lead generation, search, social, video, and mobile. Harnessing the power of Dedicated’s SMARTstack technology, advertisers gain increased engagement and smart, efficient delivery. Dedicated Media was recently named to comScore’s Media Metrix Top 50 U.S. Web properties list and DoubleVerify’s top 10 most compliant networks Trust Index for the second year in a row. More information can be found at


WIT Strategy
Rich Cherecwich, 774-254-0952
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