FinancialContent is the trusted provider of stock market information to the media industry.
By: PRBuzz
March 26, 2012 at 16:09 PM EDT

New York ( March 26, 2012 -- Jody Ordioni, founder and president of Brandemix, is bringing her innovative presentation Brands Undercover to conferences across the country this spring.

Subtitled "A Behind-the-Scenes Look at Authentic Employer Branding in the Digital World," Ordioni's presentation offers an in-depth perspective at both best practices and less-than-best practices," illustrating what a company should do (and not do) to ensure its brand is authentic and differentiated in the talent marketplace.

"The biggest mistake brands make is failing at consistency and authenticity," Ordioni says. "Whether you're beginning your branding effort or re-branding a well-known name, the lessons I've discovered will help everyone who attends create a brand that's clear, consistent, and compelling."

Brands Undercover is the product of Ordioni's years of research and experience in the fields of marketing, branding, and talent acquisition. Brandemix's philosophy of "One Brand" advocates using a single, focused brand for customers, employees, and applicants alike. This groundbreaking approach has been proven to build brand equity and shareholder return on brand investment.

Jody Ordioni will be hosting an updated version of the fun, interactive presentation at the ERE Spring Expoin San Diego on March 29, and at the Society for Human Resource Management's Talent Management Conferencein Washington, DC, on May 1.

"Many speakers point only to successful employer branding campaigns, and of course I examine those," says the founder and president of Brandemix. "But I think you can also learn a great deal by studying some major stumbles in the world of digital branding. Some of the biggest brands have made some of the most interesting errors. To discover what they are, you'll have to attend the presentation!"

Dates and locations for future presentations have not yet been confirmed.

About Brandemix

Brandemix is a marketing and communications company in New York City that connects brands to people through strategies, advertising, social media, PR, and internal communications. Combining the principles of branding with stellar creative and the latest trends in digital, social, mobile, and technology, Brandemix campaigns turn people into believers, supporters, and advocates of brands.


Jason Ginsburg, Director of Interactive Branding


# # # 

Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here
Financial Widgets

Display market data, financial news or stock quotes - Learn More

Advertising Network

Advertise on FinancialContent's huge network - Learn More

Web Services

Power your internet and wireless applications - Learn More