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April 03, 2012 at 00:30 AM EDT
Mobango Partners with AdIQuity for Mobile Monetization

Ad:Tech -- AdIQuity, a leader in mobile ads optimization, and Mobango announced today that Mobango has selected AdIQuity Plus to monetize and manage its global mobile inventory.

The AdIQuity Plus platform is a combination of Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation that augurs well with the requirements of premium mobile publishers. Features like campaign creation, targeting and reporting allow premium publishers to onboard their direct advertiser/agency relationships to serve campaigns on their properties. AdIQuity RTB Exchange lets premium publishers create a mini-marketplace around their mobile inventory for DSPs, Ad Networks and Agencies. Further, AdIQuity Ad Quality Control tools allow publishers to filter ads for content compliance.

Mobango has one of the largest developer communities in the world and it uploads to its store a large number of mobile applications every day.

“As a Premium Mobile Publisher, we were seeking a unified platform to support our multiple ad monetization strategies which will allow enhanced functionality. AdIQuity has provided us an excellent platform to achieve this.” - Badri Sanjeevi, CEO - Mobango

AdIQuity Plus has enabled Mobango to implement multiple monetization approaches effectively while improving the overall yield and increasing upwards of 90% across its global traffic.

“Mobango has demonstrated that a right approach combined with the correct selection of an Ad serving technology partner can go a long way in implementing an effective monetization strategy.” – Anurag Dod, CEO – AdIQuity Mobile Ads

Please visit www.AdIQuity.com to view the AdIQuity-Mobango Case Study.

About AdIQuity: AdIQuity (www.AdIQuity.com) is a Global Mobile Ads platform that enables app developers and publishers to better manage and monetize their mobile properties. AdIQuity generates 14 billion impressions/month across 3000+ publishers in 220+ countries. AdIQuity is based in Bangalore, India.

About Mobango: Mobango (http://m.mobango.com) is one of the world’s largest independent mobile appstores, with over 6 million registered users. A survey by leading magazine “The Economist” placed Mobango within the Top 10 appstores in the world.

Contacts:

AdIQuity
Name: Sagar Manikpure
Designation: Head - Business Development
Contact: +91 9916.090745
Email: sagar@guruji.com
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