April 13, 2012 at 17:49 PM EDT
CTIA offers the most confusing wireless stat du jour
The CTIA wants you to know that Americans used 123 percent more wireless data in 2011 than 2010, but the wireless industry’s lobby apparently doesn’t want you to know exactly how that translates in any way a normal person understands. Instead it turned to song.
The CTIA wants you to know that Americans used 123 percent more wireless data in 2011 than 2010, but the wireless industry’s lobby apparently doesn’t want you to know exactly how that translates in any way a normal person understands. Instead the folks decided to use an overly complicated real world example to make the 866.7 billion megabytes used in 2011 meaningful. They turned it into songs. Check it out.
From the release:
To put the wireless data traffic of 2010 compared with 2011 into perspective, if you were walking and listening to five songs per mile and each song lasted for four minutes:
Wait, what? If you were confused about your data usage when it was measured in megabytes (how many emails can I send?) wait till CTIA puts it into song. All mocking of the CTIA’s efforts here aside, it does include valuable stats about the industry, including the fact that average monthly wireless bills dropped to $47 in 2011 from $47.21 in 2010. Other stats include the fact that the industry has achieved a penetration rate of 104.6 percent when it comes to wireless connections, suggesting that tablets, cellular hotspots and other devices are still picking up users. CTIA notes there are now 20.2 million wireless-enabled tablets, laptops and modems, a 49 percent increase from 2010.
The number of active smartphones also rose significantly (43 percent) to 111.5 million up from 78.2 million. And despite worries about a loss of texting revenue, folks still increased their texting by 12 percent, sending 2.304 trillion texts and 52.8 billion MMS messages. In fact, the number of MMS (picture) messages actually dropped by 3.8 billion suggesting that online photo-sharing services such as Instagram are also cutting into carriers’ revenue.
Related research and analysis from GigaOM Pro:
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