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May 02, 2012 at 09:15 AM EDT
ISM secures production and distribution channels for MyGirl™ product line
Unique, attention grabbing packaging and dispensers are sure to draw immediate reaction from consumers

CLEARWATER, Fla., May 2, 2012 /PRNewswire/ -- ISM International, Inc. (Pink Sheets: ISML) is announcing that they have secured production, fulfillment, and distribution sources for their MyGirl™ product line.

The production and fulfillment company, located in NJ, is one of the largest in the nation.  The first product released will be the organic nail polish remover that is non-toxic, non-flammable, and unscented.  The second product released will be unscented organic nail polish.

Distribution of MyGirl™ products has been secured through another leading NJ company that distributes products to all major retailers in and outside of the United States.  MyGirl™ product is in an early stage production cycle and is expected on the shelves of retailers prior to the end of Q1 2013.

As the MyGirl™ Brand grows; ISM will introduce its MyGirl™ clothing line and MyGirl™ jewelry line designed by CEO Mario Quenneville.  Earlier in his career, Mario designed Jewelry for collections sold in Bloomingdales, Lord & Taylor, Sacs Fifth Avenue, Tiffany and Spiegel.

With commercials produced by Instigator Studios and Internet advertising distributed by the ISM wireless division, the company does not expect to require a large marketing budget to gain consumer attention, which means reduced expenses and increased revenues expected to be in the multi-millions.

"Our prediction is that the MyGirl™ product line will grow exponentially," states Mario Quenneville, CEO of ISM International.  "Not only will it bring significant revenue into the company, but we expect to create a large number of jobs within each of our divisions to handle our growth.  This is a major step for our company, and a launching point of a cornerstone product line.  Names of distribution and retail locations will be announced as we are able.  Our corporate goal is to become fully reporting followed by an eventual filing to uplist to Nasdaq.  I believe that our corporate success will become long-term success for investors."

Contact:  Mario Quenneville, 727-542-0700,

About ISML:

ISM International is a majority owner of a number of small businesses including a Flea Market / Mini-Stores complex and Instigator Film studio, is a developer of organic non-toxic products for consumers, and is actively seeking to grow to meet demand within its trademarked products: MyGirl™, Superwipes™, SwatBra™, GotchaGps™, and BioSolvant™.  Company Website:

Safe Harbor Statement 

This press release contains forward-looking statements. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as its future results of operations and financial condition. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of information, future events or otherwise.


SOURCE ISM International, Inc.

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