May 08, 2012 at 13:24 PM EDT
Tips for making money on mobile apps in China
We know device makers are making money off of this trend. But how do mobile app makers cash in on this ballooning market of upwardly mobile consumers? The short answer is: make iOS apps. The longer answer: Make really well-designed free, ad-based Android apps.
China is one of the fastest growing markets for mobile devices. We know device makers are making money off of this trend. But how do mobile app makers cash in on this ballooning market of upwardly mobile consumers? The short answer is make iOS apps, according to a study released Tuesday by mobile ad platform Guohe Ad.
The Chinese smartphone market is huge — as of November there were 118 million 3G smartphone owners counted — and this study, which surveyed 600 people, is admittedly a small but telling portion of that.
From Guohe’s findings we’ve compiled some instructive tips for app makers interested in making money in the world’s fastest growing mobile market. What’s interesting is how similarly useful they are for app makers targeting buyers in established markets, like the U.S. and Europe too:
“In our own research, we found that iPhone users are almost 2 times more likely than Android users to buy an iPad. The synergy of using the same system cross mobile phone and tablet is truly valuable for some of the heavy users. In that sense, the emergence of well-designed and reasonably priced Android tablets (e.g. Kindle fire in US market) could motivate these Android phone users to jump on the tablet bandwagon too.”
These statistics should be encouraging for app makers interested in selling apps in the China market. And while clearly the above chart shows that far more smartphones owners’ incomes lay on the lower end of the scale, that’s changing pretty rapidly. As the middle class there continues to grow, more people’s ability or desire to pay for things like apps will too.
Thumbnail courtesy of Tracy O/Flickr
Related research and analysis from GigaOM Pro:
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