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Wal-Mart’s “Back to the Future” Strategy Works: Credit Suisse
By: Stocks To Watch
Posted on June 07, 2012 at 15:45 PM EDT
Wal-Mart (WMT) stock has been on a huge run in recent weeks, breaking out of its previous range and repeatedly reaching new 10-year-highs. To Credit Suisse analyst Michael Exstein, much of the credit goes to Wal-Mart’s pricing and messaging strategy — in a nutshell,Â Everyday Low Prices. “[A] ‘back to the future’ strategy emphasizing EDLP [...]
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