Publishers Clearing House Announces unprecedented $5,000 a week "Forever" sweepstakes
It's the Prize That Keeps on Giving - Paying it Forward to a Family Member or Friend
PORT WASHINGTON, N.Y., July 12, 2012 /PRNewswire/ -- Publishers Clearing House (PCH), nationally famous for their direct mail sweepstakes and online offers, announced an unprecedented prize – $5,000 a Week "Forever." The winner of this new prize would receive $5,000 a week for the rest of his or her life, then after that, a chosen successor would receive $5,000 a week for the rest of their life. The never-before-done promotion officially launched on July 9th, supported by a multi-million dollar TV advertising campaign.
"Winning large cash prizes has typically been an individual act, but true winners share their good fortunes with family and friends. We wanted to tap into that giving mentality and create an original sweepstakes that encompasses the importance of paying it forward," said Todd Sloane, PCH's Senior Vice President. "$5,000 a Week 'Forever' is a prize that keeps on giving, creating a future of stability and security for a family member or friend of your choice."
"We anticipate a record number of sweepstakes entries as we tap into the emotions of everyday Americans offering a solution to current economic uncertainties," said Sloane.
Consumers can enter to win this life-altering sweepstakes via postal mail or at www.pch.com. The winner of this prize event will be announced on August 31st, greeted by the famous Prize Patrol with a giant customized and signed check and balloons in hand.
About Publishers Clearing House
SOURCE Publishers Clearing House
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