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July 19, 2012 at 11:35 AM EDT
InnoCentive Hosts Webinar with Air Force Research Lab, Wright Brothers Institute IDEA Lab Exploring Benefits of Prize-Based Competitions

WALTHAM, Mass., July 19, 2012 /PRNewswire/ -- InnoCentive, Inc., the pioneer in open innovation, crowdsourcing, and prize competitions, today announced that it will host a webinar on July 25 about prize-based innovation featuring the Air Force Research Lab (AFRL).

During the one-hour webinar, participants will learn how the Wright Brothers Institute (WBI) IDEA Lab partners with the AFRL, a $4 billion technology powerhouse, to energize world-class R&D collaborations and technology innovation using prize-based competitions. The featured speaker, Bob Lee, Open Innovation Award Challenge Manager for Air Force Research Labs, will share his experience and insights on the benefits and effectiveness of this approach by highlighting the AFRL's recent, successful FAST Rope Challenge. The Challenge sought and found an innovative new solution for helping military personnel quickly and safely descend from a helicopter in hostile situations.

Participants will gain an understanding of why prize-based competitions deliver innovative solutions faster and more cost effectively, and learn best practices for adopting a successful Challenge Driven Innovation strategy at their own organization.

Who: InnoCentive, Air Force Research Lab and the Wright Brothers Institute
What: Educational webinar on the use of prize-based competitions to fuel innovation
Where: Online. Please visit the following site for more information: 
When: Wednesday, July 25, 2012 at 11:00 a.m. PT/1:00 p.m. CT/2:00 p.m. ET

This webinar is free to attend and anyone is welcome to join. To register, please visit

About InnoCentive
InnoCentive is the open innovation and crowdsourcing pioneer that enables organizations to solve their key problems by connecting them to diverse sources of innovation including employees, customers, partners, and the world's largest problem solving marketplace. InnoCentive's proven Challenge Driven Innovation methodology, network of millions of problem Solvers, and cloud-based technology platform combine to fundamentally transform the economics of innovation and R&D through rapid solution delivery and the development of sustainable open innovation programs. Leading commercial, government, and nonprofit organizations such as Booz Allen Hamilton, Eli Lilly & Company, Life Technologies, NASA, Nature Publishing Group, Popular Science, Procter & Gamble, Roche, Rockefeller Foundation, and The Economist partner with InnoCentive to solve problems and innovate faster, more cost effectively, and with less risk than ever before. For more information, visit or call 1-855-CROWDNOW.

Media Contacts:

Steve Bonadio
InnoCentive, Inc.

Marisa Borgasano
Schwartz MSL for InnoCentive

SOURCE InnoCentive, Inc.

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