Local Corporation Reports Second Quarter 2012 Financial Results

Local Corporation (NASDAQ: LOCM), a leading online local media company, today reported its financial results for the second quarter 2012.

“The company grew revenue 75 percent over the year ago period and we achieved record organic, mobile and total traffic in the second quarter. We began test-selling our complete digital media solution for SMBs, which is a key growth strategy for the company. We’ve been encouraged by both the positive feedback from our customers and significantly lower churn compared to prior offerings, and plan to grow our direct and channel sales capabilities into next year,” said Heath Clarke, Local Corporation chairman and chief executive officer. “We’re seeing lower monetization over the summer months than in prior years due to a different blend of ad partners, but anticipate monetization will strengthen again after Labor Day and through to Christmas, resulting in an expected strong fourth quarter. We’re exploring the divestiture of the Rovion business and have moved that to an asset-held-for-sale. As a result of the foregoing, we are increasing our Adjusted Net Income guidance for the year on slightly lower revenues.”

* See detailed reconciliation of GAAP to non-GAAP measures in the financial tables attached to this release.

Adjusted Net Income (Loss) is defined as net income (loss) excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock-based compensation charges; gain or loss on warrant revaluation; net income (loss) from discontinued operations; impairment charges and non-recurring items.

An explanation of the company’s use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures is included below and reconciliation between GAAP and non-GAAP measures, where appropriate, is included in the financial tables attached to this release.

Second Quarter Results Highlights:

• Record Revenue – Second quarter 2012 revenue was a record $27.1 million representing an increase of 75% over second quarter 2011 revenue of $15.5 million.

• GAAP Net Income (Loss) – Second quarter 2012 GAAP net loss was $9.3 million or ($0.42) per diluted share, compared to the second quarter 2011 GAAP net loss of $5.4 million or ($0.25) per diluted share. Included in GAAP Net Income (Loss) is $6.5 million or ($0.29) per diluted share of impairment charges relating to Spreebird goodwill and intangible assets.

• Adjusted Net Income (Loss) – Second quarter 2012 Adjusted Net Income was $0.5 million or $0.02 per diluted share compared to second quarter 2011 Adjusted Net Loss of $1.5 million or ($0.07) per diluted share, and includes a non-recurring adjustment for severance costs incurred during the quarter totaling $514,000 or ($0.02) per diluted share.

• Cash – On June 30, 2012, the company’s cash balance was $7.1 million, an increase of $316,000 over the prior quarter. Cash provided by operating activities of approximately $1.1 million during the second quarter 2012 was offset by approximately $0.8 million cash used for capital expenditures.

• Debt – On June 30, 2012, the company had borrowings of $8.0 million outstanding under its Square One Bank line of credit.

“The company exceeded revenue and bottom-line projections for the quarter and generated positive cash flow,” said Ken Cragun, Local Corporation chief financial officer. “During the second quarter we took actions to improve future cash flow through the reduction of operating expenses and the anticipated sale of the Rovion business.”

Second Quarter 2012 Operating Highlights:

• Record Overall and Organic Traffic – Overall traffic on the site and network was a record 100.8 million monthly unique visitors (MUVs) in the second quarter 2012, up 7.7% from first quarter 2012 and up 21.6% from the year ago period. Organic traffic on the site and network was a record 38.6 million MUVs in the second quarter 2012, up 11.6% from the first quarter 2012 and up 25.3% from the year ago period. Organic traffic is defined as all non-SEM sourced traffic. Overall mobile traffic was 19.2 million MUVs in the second quarter 2012, up 60.0% from the first quarter 2012.

• Asset and Liabilities Held for Sale – The company is currently exploring the divestiture of its Rovion business and the related assets and liabilities are now being classified as assets held for sale. As a result, the revenue and results of operations are excluded from net income (loss) from continuing operations in all periods presented.

• Impairment Charge – During the second quarter of 2012, the company performed an impairment valuation of Spreebird goodwill and other intangible assets, resulting in a non-cash impairment charge of $6.5 million for the second quarter 2012. The indicators of impairment were primarily lower-than-expected revenue growth and the material decrease in the market capitalization of comparable public companies.

Consumer Properties:

Owned & Operated (O&O):

• Revenue – Second quarter 2012 total revenue related to the O&O business unit was $20.5 million, up 116% from second quarter 2011 O&O revenue of $9.5 million and up 14% from first quarter 2012 O&O revenue of $18.0 million.

• Monetization of Traffic – Revenue per thousand visitors (RKV) for second quarter 2012 was $299, up 54% from second quarter 2011 RKV of $194 and up 5% from first quarter 2012 RKV of $285.

Network:

• Revenue – Second quarter 2012 total revenue related to the Network business unit was $4.1 million, up 11% from the second quarter 2011 Network revenue of $3.7 million and down 2% from first quarter 2012 Network revenue of $4.2 million.

• Network Sites – The Network business unit ended the second quarter 2012 with more than 1,200 regional media sites utilizing Local Corporation’s white label business directory solution.

Business Solutions:

• Revenue – Second quarter 2012 revenue was $2.5 million, up 9% from second quarter 2011 revenue of $2.3 million and down 11% from first quarter 2012 revenue of $2.8 million.

• Digital Media Enrollments – The company ended the second quarter 2012 with more than 800 direct subscribers for its Exact Match suite of digital media services.

• Legacy Small and Medium-Sized Businesses (SMBs) – The company ended the second quarter 2012 with approximately 16,000 legacy subscribers. The company expects to cease billing all legacy subscribers by the end of 2012, as will be fully discussed in its Form 10-Q to be filed later today.

Recent News Highlights:

• Local Corporation Granted U.S. Patent – During the second quarter, the company was granted a patent that covers a system for geographical web search indexing. Issued on May 8, 2012, the patent describes a geographical web search system that retrieves an initial webpage and geolocates related webpages to the first geocoded webpage.

• Record Organic and Mobile Traffic – During the second quarter, the company announced that it had reached record organic and mobile traffic in May 2012. Organic traffic of 14.1 million monthly MUV’s grew 51% from the year ago period. Mobile traffic reached 6.5 million MUVs in May 2012, up over 368% from the year ago period.

• Channel Sales – The company is testing two channel sales opportunities in two distinct markets to sell select features of its SMB product suite. To date, the initial tests have resulted in the sale of over 400 units. We expect increased sales volume via these new channels through year end.

Third Quarter 2012 Financial Guidance:

Revenue – The company expects third quarter 2012 revenue to be approximately $24.5 million, which will be an increase of over 18% compared to the year ago period.

Adjusted Net Income – Adjusted Net Income for the third quarter 2012 is expected to be approximately breakeven, or $0.00 per diluted share, assuming diluted weighted average shares of 22.5 million.

Projected third quarter 2012 Adjusted Net Income (Loss) Factors:

• Interest Expense of $100,000
• Tax Provision Expense of $50,000
• Depreciation Expense of $1.0 million
• Amortization Expense of $800,000
• Stock Compensation Expense of $1.0 million
• Net loss from Rovion assets held for sale of $300,000
• Warrant Revaluation Expense and Other Non-Recurring items are undeterminable*

Fiscal 2012 Financial Guidance:

Revenue - The company expects 2012 revenue to be approximately $106 million, which will be an increase of over 35% compared to 2011 revenues.

Adjusted Net Income – Adjusted Net Income for 2012 is expected to be approximately $2.2 million, or $0.10 per diluted share, assuming diluted weighted average shares of 23.0 million, taking into account the dilutive effect of stock options and warrants.

Projected 2012 Adjusted Net Income Factors:

• Interest Expense of $400,000
• Income Tax Provision of $150,000
• Depreciation Expense of $3.9 million
• Amortization Expense of $3.5 million
• Stock Compensation Expense of $3.4 million
• Impairment Charge of $6.5 million
• Non-recurring Charges of $609,000
• Net loss from Rovion assets held for sale of $900,000
• Warrant Revaluation Expense and Other Non-Recurring items are undeterminable*

* The valuation of the warrant liability is based in large part on the underlying price and volatility of our common stock during the quarter. Since we cannot predict this, we cannot project the non-cash gain or loss in connection with these warrants, and therefore cannot reasonably project our GAAP net income (loss). We therefore cannot provide GAAP guidance, but do report GAAP results.

Conference Call Information:

Chairman and CEO Heath Clarke and CFO Ken Cragun will host a conference call today at 5 p.m. ET to discuss the results and outlook. Investors and analysts can participate in the call by dialing 1-877-454-9136 or 1-617-826-1724, passcode # 98805884. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local Corporation website at: http://ir.local.com. Institutional investors can access the call via Thomson/CCBN's password-protected event management site, StreetEvents, at: www.streetevents.com.

The replay can be accessed for approximately one week starting at 7:30 p.m. ET the day of the call by dialing 1-800-585-8367 or 1-404-537-3406, passcode # 98805884. A replay of the webcast will be available for approximately 90 days on the company's website, starting approximately one hour after the completion of the call.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Forward Looking Statements

This press release contains certain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Words or expressions such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend,' ‘projects,’ ‘forecast,’ ‘potential,’ ‘feel’ and similar expressions and phrases are intended to identify such forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our advertising partners paying less revenue per click and revenues to us for our search results, our ability to adapt our business following the shifts in our monetization partners, our ability to monetize the Local.com domain, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the integration and future performance of our Spreebird business and our Krillion business, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to divest the assets of our Rovion business, our ability to successfully expand our sales channels for new and existing products and services, our ability to increase the number of businesses that purchase our advertising products, our ability to successfully bill our monthly subscription customers, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions' technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our most recent Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Non-GAAP Financial Measures

This press release includes the non-GAAP financial measure of “Adjusted Net Income” and “Adjusted Net Loss” which we define as net income (loss) excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock based compensation charges; gain or loss on warrant revaluation; net income (loss) from discontinued operations; impairment charges and non-recurring items. Adjusted Net Income (Loss), as defined above, is not a measurement under GAAP. Adjusted Net Income (Loss) is reconciled to net income (loss) which we believe is the most comparable GAAP measure. A reconciliation of net income (loss) to Adjusted Net Income (Loss) is set forth at the end of this press release.

Management believes that Adjusted Net Income (Loss) provides useful information to investors about the company’s performance because it eliminates the effects of period-to-period changes in income from interest on the company’s cash and marketable securities, expense from the company’s financing transactions and the costs associated with income tax expense, capital investments, stock-based compensation expense, warrant revaluation charges and non-recurring items which are not directly attributable to the underlying performance of the company’s business operations. Management uses Adjusted Net Income (Loss) in evaluating the overall performance of the company’s business operations.

A limitation of non-GAAP Adjusted Net Income (Loss) is that it excludes items that often have a material effect on the company’s net income and earnings per common share calculated in accordance with GAAP. Therefore, management compensates for this limitation by using Adjusted Net Income (Loss) in conjunction with net income (loss) and net income (loss) per share measures. The company believes that Adjusted Net Income (Loss) provides investors with an additional tool for evaluating the company’s core performance, which management uses in its own evaluation of overall performance, and as a base-line for assessing the future earnings potential of the company. While the GAAP results are more complete, the company prefers to allow investors to have this supplemental metric since, with reconciliation to GAAP; it may provide greater insight into the company’s financial results. The non-GAAP measures should be viewed as a supplement to, and not as a substitute for, or superior to, GAAP net income or earnings per share.

* Included in non-recurring charges are costs incurred due to a change in officer as well as severance cost incurred during the quarter.