How to profit from the post-Olympic spirit
August 27, 2012 at 00:01 AM EDT
With an incredible four billion people tuning in to the London Olympics, watching athletes swim, run, dive, jump and hurdle their way to greatness, London Olympics sponsors and others will be hoping viewers are inspired to replace their armchairs with exercise bikes and other sports equipment. Ben Weiss’s Eye on Asia showcases a sample of the firms contending in the field.