Starbucks Strikes Fear in Green Mountain Investors
September 20, 2012 at 17:06 PM EDT
For months, Green Mountain Coffee Roasters (GMCR) investors knew that Starbucks (SBUX) was planning its own single-serve brewer. Shares had plunged on the initial news in March that Starbucks would make its own machine. Shares fell another 9.6% today. Starbucks Verismo, Starbucks’s new single-cup espresso and coffee machine. And yet, maybe GMCR fans hoped it [...]