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ETF Insights: Q&A With Jon Stein
September 27, 2012 at 07:00 AM EDT
Managing an investment portfolio is no easy chore for individuals who are also juggling a career and taking care of their family. While ETFs have undeniably democratized the investment process over the last several years, the towering lineup of more than 1,400 funds is likely too intimidating for someone who is just getting their feet wet. After seeing product after product that made the investing process more complicated than it ought to be, Jon Stein set out to create a broadly accessible investment company that would help investors achieve their biggest goals. In 2008, he founded Betterment.com; this one-stop-shop combines investing expertise and technology that allow people to easily, and cost-effectively, manage their personal investments. ETF Database (ETFdb): Explain your idea behind creating Betterment. Jon Stein (JS): I’ve always been passionate about fixing things and making them better. I spent years working as a consultant for big banks on Wall Street, and found that [...] Click here to read the original article on ETFdb.com. Related Posts: No Related Posts
Managing an investment portfolio is no easy chore for individuals who are also juggling a career and taking care of their family. While ETFs have undeniably democratized the investment process over the last several years, the towering lineup of more than 1,400 funds is likely too intimidating for someone who is just getting their feet wet. After seeing product after product that made the investing process more complicated than it ought to be, Jon Stein set out to create a broadly accessible investment company that would help investors achieve their biggest goals. In 2008, he founded Betterment.com; this one-stop-shop combines investing expertise and technology that allow people to easily, and cost-effectively, manage their personal investments. ETF Database (ETFdb): Explain your idea behind creating Betterment. Jon Stein (JS): I’ve always been passionate about fixing things and making them better. I spent years working as a consultant for big banks on Wall Street, and found that [...]
