FinancialContent is the trusted provider of stock market information to the media industry.
June 03, 2013 at 11:00 AM EDT
New Fiskars Scissors Amplify Your Cutting Edge

Fiskars introduced its revolutionary Orange-Handled Scissors design to the world in 1967, and today, the revolution continues with the launch of the Amplify™ Shears collection. The shears feature smart technology that adjusts the blades based on the thickness of the material to cleanly cut extra-thick materials all the way to the tip.

Fiskars new Amplify Shears (Photo: Business Wire)

Fiskars new Amplify Shears (Photo: Business Wire)

When cutting thick and heavy materials, many scissors fail to perform because the blades are forced apart and the material folds over. Fiskars shears with Amplify™ technology sense blade separation when cutting thick materials and force the blades back together. The patent-pending technology features a floating blade tang that allows the transfer of energy to a torsion bar which adjusts the blade to its optimal angle, ensuring clean cuts every time.

“Fiskars new Amplify Shears demonstrate how Fiskars has once again redefined the standard for cutting quality and precision,” said Fiskars President Paul Tonnesen. “Even a tool as simple as the scissors can be made better and smarter to help people more easily achieve their desired result.”

Amplify™ Shears are available in two styles. For crafters who work with mixed media, Amplify™ Mixed Media Shears cut cleanly through thick materials like burlap and corkboard. For fabric enthusiasts, Amplify™ RazorEdge™ Fabric Shears feature the same technology with a different blade grind designed to glide through thick fabric like leather and denim, providing clean, precise cuts. Not only are the shears great for cutting thick raw materials, they are also exceptional for heavy-duty applications, such as upcycling and deconstructing garments or recycled materials, which often require cutting through multiple layers and sewn seams.

Both styles include premium-grade stainless-steel blades, handles sculpted to fit the shape and movement of the hand, Softgrip® touchpoints for enhanced comfort and control and protective sheaths to keep the blades in top condition. They are available in multiple sizes to meet different needs such as cutting details, all-purpose use or making longer cuts.

Fiskars new Amplify™ collection will be available the first week of June 2013 at JoAnn stores and Fiskars.com:

Amplify™ Mixed Media Shears

  • 6” MSRP $24.99
  • 8” MSRP $29.99
  • 10” MSRP $39.99

Amplify™ RazorEdge™ Fabric Shears

  • 6” MSRP $24.99
  • 8” MSRP $29.99
  • 10” MSRP $39.99

Fiskars’ Amplify™ technology derives from a three century heritage of delivering innovative cutting tools and has earned the shears the prestigious 2013 red dot award for product design. Amplify™ Shears provide a great complement for Fiskars Original Orange-Handled Scissors™ when tasks require more heavy-duty tools. Fiskars brand scissors are guaranteed for life.

ABOUT FISKARS

Fiskars Corporation is a leading global supplier of consumer products for the home, garden and outdoors. The world famous orange-handled scissors are a registered trademark of Fiskars Corporation. The group has a strong portfolio of trusted international brands including: Fiskars, the World’s #1 Scissors Brand, Iittala and Gerber. Founded in 1649, Fiskars has over 360 years of product quality excellence and is Finland’s oldest company. Please visit www.fiskars.com and www.facebook.com/fiskars.

Contacts:

Fiskars Brands, Inc.
Amanda Weibel, 608-294-4730
Amanda.weibel@fiskars.com
Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here
   
Financial Widgets

Display market data, financial news or stock quotes - Learn More

Advertising Network

Advertise on FinancialContent's huge network - Learn More

Web Services

Power your internet and wireless applications - Learn More