Knob Creek(R) Bourbon Reignites Partnership With Celebrity Chef and Grilling Expert Michael Symon
Chef Symon Brings Award Winning Flavors to the Grill for Bourbon Fans Across America
CLERMONT, KY -- (Marketwired) -- 06/06/13 -- Knob Creek® Bourbon and Celebrity Chef Michael Symon are teaming up for another year of flavor-packed programming, highlighting Knob Creek® Bourbon's award-winning portfolio just in time for summer grilling season. Through this partnership, Chef Symon will prove once again that the big, full flavor of Knob Creek® Bourbon translates just as perfectly on the grill as it does in the glass.
Building off of last year's sizzling partnership -- in which Chef Symon helped launch Knob Creek® Rye and released a limited edition holiday label -- Knob Creek® Bourbon is turning up the heat with an even bigger, fuller partnership to bring bourbon enthusiasts an exclusive look at how grill masters and distillers push the boundaries creating big, full flavor.
"Knob Creek® Bourbon is more than just a bourbon that tastes damn great in your glass," said Chef Symon. "It also adds big flavor to your summer grilling. I'm thrilled to continue my partnership with Knob Creek and introduce bourbon lovers to new ways to enjoy the #1 selling Super-Premium Bourbon -- both in their glass and on the grill."
This year, Knob Creek® Bourbon and Chef Symon are offering a full menu of programming, including:
"For more than 20 years now, Knob Creek has been the perfect bourbon to enjoy while you're behind the grill," said Fred Noe, seventh-generation Beam Master Distiller. "Chef Symon is the perfect grilling expert to teach our fans how to excel on the grill using full flavors. We're excited to take this partnership up a notch, and we're thrilled to have Chef Symon as part of the Knob Creek family."
As summer BBQs start firing up, Chef Symon recommends these flavorful grilling and cocktail recipes:
Knob Creek® Summer Spice
Knob Creek® Bourbon Smokey, Salty & Spicy Grilled Chicken Thighs
Knob Creek® enthusiasts will have access to Chef Symon through the Original Brothers of Bourbon, which provides exclusive content and news straight from Knob Creek®, its ambassadors and its distillery. Visit KnobCreek.com/Brothers-Of-Bourbon to join. For more information about Knob Creek®, visit www.KnobCreek.com or www.facebook.com/KnobCreek.
About Michael Symon
About Knob Creek® Bourbon
About Beam Inc.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
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