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June 11, 2013 at 17:12 PM EDT
CORRECTING and REPLACING Jo-Ann Celebrates Exclusive Launch of Fiskars® Amplify™ Shears

Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

JO-ANN CELEBRATES EXCLUSIVE LAUNCH OF FISKARS® AMPLIFY SHEARS

Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is excited to announce the exclusive launch of Fiskars® Amplify Shears – the newest cutting-edge innovation from Fiskars®.

“Fiskars Amplify Shears truly are revolutionary cutting tools, and Jo-Ann Stores is excited to be able to introduce them to the sewing and crafting world on an exclusive basis,” said Jen Bolon, buyer of sewing construction and basic craft components for Jo-Ann. “We value bringing our customers new and innovative products to enhance their sewing or crafting projects, and this new line from Fiskars is a fantastic addition to our industry-leading cutting tools assortment."

Fiskars® shears with Amplifytechnology senses blade separation when cutting thick materials – like leather, vinyl, wall paper and more – by forcing the blades back together for crisp, clean cuts. The technology behind this advancement is the shears’ floating blade tang which is engineered to transfer energy to the torsion bar and adjust the blade to its optimal angle with every cut.

Amplifyshears comes in two varieties:

  • Amplify RazorEdge Fabric Shears for thick and heavy fabrics
  • Amplify Mixed Media Shears for thick & heavy mixed media

Amplify RazorEdge Fabric Shears can be identified by their iconic orange handles and come in 6”, 8” and 10” sizes. Amplify Mixed Media Shears are white-handled and come in 6”, 8” and 10” variations.

To find the nearest Jo-Ann store to you, and see the new line of Fiskars® Amplify Shears for yourself, use the store locator on Joann.com.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 800 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visit Joann.com/community.

About Fiskars

Fiskars Corporation is a leading global supplier of consumer products for the home, garden and outdoors. The world famous orange-handled scissors are a registered trademark of Fiskars Corporation. The group has a strong portfolio of trusted international brands including: Fiskars, the World's #1 Scissors Brand, Iittala and Gerber. Founded in 1649, Fiskars has over 360 years of product quality excellence and is Finland’s oldest company. Please visit www.fiskars.com and www.facebook.com/fiskars.

Contacts:

Jo-Ann Fabric and Craft Stores
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com
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