FinancialContent is the trusted provider of stock market information to the media industry.
June 12, 2013 at 10:23 AM EDT
"Herd" the News? Cow Appreciation Day is Just a Moo-nth Away!
Nearly One Million Chick-fil-A Customers Expected to Partake in Ninth Annual Cow Appreciation Day on July 12.

ATLANTA, June 12, 2013 /PRNewswire/ -- Chick-fil-A is issuing a one-month reminder cattle call to its udderly cool customers!  As part of the Atlanta-based restaurant chain's ninth annual Cow Appreciation Day celebration, Chick-fil-A is offering a free combo meal (breakfast, lunch or dinner) to any customer who visits one of its 1,700-plus restaurants fully dressed as a cow on July 12. 

(Photo: http://photos.prnewswire.com/prnh/20130612/CL30482 )

Customers should get to work on their cow-themed costumes now, as those dressed "head to hoof" in cow attire will receive a free Chick-fil-A Meal, which includes an entree, side item and Diet Dr Pepper® (or beverage of choice). Customers who are too "chicken" to go all-out in cow attire will receive a free entree of choice for wearing any cow-spotted accessory, such as a hat, scarf, tie or purse.

In 2012, nearly 800,000 customers visited Chick-fil-A mall and stand-alone restaurants dressed as cows for Cow Appreciation Day. The chain expects to host nearly one million cow-clad guests for the July 12 event.

The excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-fil-A's beloved bovines is stronger than ever. For the past 18 years, the renegade "Eat Mor Chikin" Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the "Eat Mor Chikin" campaign have enjoyed such widespread public success that the chain has evolved it into a fully integrated marketing program.  In addition to clever roadside billboards, the "Eat Mor Chikin" Cows are the focal point of Chick-fil-A's in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately-held restaurant company dedicated to serving the communities in which its restaurants operate. Credited with inventing the chicken sandwich, Chick-fil-A serves nutritious, freshly prepared food in more than 1,700 restaurants in 38 states and Washington, D.C.

For more information on Cow Appreciation Day and Chick-fil-A, please visit www.chick-fil-a.com.

SOURCE Chick-fil-A, Inc.

Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here
   
Financial Widgets

Display market data, financial news or stock quotes - Learn More

Advertising Network

Advertise on FinancialContent's huge network - Learn More

Web Services

Power your internet and wireless applications - Learn More