The super co-founders of Kona Kase wear red tights (today at least)
June 19, 2013 at 13:54 PM EDT
For most startup founders, marketing involves social media and maybe a PR campaign. For the bootstrapping founders of fitness food startup Kona Kase, it entailed wearing red spandex unitards and biking around the nation’s capital today to hand-deliver their product to office workers...