Neolane Evolution 2013 Inspired Extraordinary Experiences for Marketers
Conversational marketing technology provider Neolane, Inc. held its annual global user conference Neolane Evolution for marketing leaders of global brands. More than 600 attendees gathered in Paris last week for a once-in-a-lifetime experience that featured remarkable speakers and content, as well as unforgettable entertainment and social activities. Neolane Evolution was held at The Carrousel du Louvre located in the heart of Paris.
Neolane Evolution 2013 hosted at The Carrousel du Louvre. (Photo: Business Wire)
Attendees were treated to some truly unique experiences, including private guided tours of the world-famous Louvre Museum—home to the Mona Lisa, Venus de Milo, and other masterpieces—and a gala dinner under the museum’s iconic pyramid. From a post-lunch, audience-led drum session to a flash mob in the Partner Showcase, every element of the two-day event lived up to its theme of “inspiring extraordinary experiences.”
In terms of the content itself, nearly every session touched on some facet of the customer experience and how marketers can deliver optimal engagement in today’s increasingly mobile and social world, including keynotes from Neolane CEO Stéphane Dehoche, Neolane Chief Product Officer Suresh Vittal, Don Peppers from Peppers & Rogers Group and Forrester Principal Analyst Shar VanBoskirk.
“Our goal was to make Neolane Evolution 2013 truly unique and memorable, so our global customers and partners would be inspired to do the same for their customers and prospects,” said Stéphane Dehoche, president and CEO, Neolane. “We wanted to provide an experience that transcended the traditional user conference and hosted our event at The Carrousel du Louvre to create an atmosphere that would awe and inspire. The keynotes, customer presentations and Neolane demonstrations conveyed the challenges marketers face today and provided best practices for leveraging Neolane’s conversational marketing technology to drive positive customer engagement and deliver more personalized experiences.”
Some highlights of the conference include a variety of challenges and opportunities facing today’s marketers:
CMO Club and Neolane Data
Loyalty & Trust
This increased adoption of real-time capabilities was reflected in several customer presentations:
In another session, Neolane customer Thai Randolph of GENERATOR shared how a Johnny Cash Facebook app increased the artist’s email list 20 percent while enriching subscriber profiles and driving deeper engagement, emphasizing the point that social and email are better together.
Neolane executives moderated or presented several sessions, including best-practice on various applications and capabilities of Neolane’s conversational marketing platform. The event also featured the Neolane Lab as well as a Partner Showcase area where attendees gained insight into value-added technology and services that Neolane partners offer.
Attendees expressed their enthusiasm for the event and the sessions and shared Tweets including:
Adobe, Business & Decision, Celerity, CGI and Waisso were Gold Sponsors of the event.
Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.
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