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June 20, 2013 at 09:15 AM EDT
FITT Highway Enters Into Financial Advisory Agreement With CIM Securities, LLC

MISSION VIEJO, Calif., June 20, 2013 (GLOBE NEWSWIRE) -- FITT Highway Products, Inc. (OTCQB:FHWY) (the "Company") announced it has retained CIM Securities, LLC ("CIM") as a financial advisor, a FINRA licensed broker-dealer and investment banking concern. In this capacity, CIM will advise Company management on financing structures and strategic initiatives relating to its announced merger agreement with F.I.T.T. Energy Products, Inc. ("FITT") with the goal of increasing shareholder value. The strategic initiatives include the effective engagement of a potentially broader institutional shareholder base, strategies intended to increase trading liquidity, evaluating various strategic capital markets initiatives and opportunities to pursue other trading markets for the Company's stock.

"We are excited to include FITT Highway in our expanding universe of corporate advisory clients," said Jack Myers, registered representative of CIM Securities' Investment Banking Dept. "Providing our clients with market insight, corporate banking advisory services and strategic advice relating to their capital structure are central to our advisory platform. We look forward to supporting FITT Highway's management team in our capacity as financial advisor."

For more information about FITT, please visit www.throwafitt.com.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company. As disclosed in its recent 10-Q filing for the period ended March 31,2013, the Company entered into an Operating Agreement with FITT in August of 2010 to perform a majority of the Company's operating services, including among other things, selling, marketing, producing and distributing "F.I.T.T. Energy For Life" in exchange for a royalty payment.

About CIM Securities LLC

CIM Securities' Investment Banking group is focused on developing long-term relationships with senior management teams and significant stakeholders of micro-cap and small-cap market companies. Consistent with CIM Securities' mission, the Investment Banking group seeks to deliver value-added solutions with a focus on the needs of its clients through experience, execution and accountability in the areas of capital raising and strategic advisory. For more information you can visit their website at http://www.cimsecurities.com.

Forward-Looking Statements

Certain statements made in this announcement may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Management cautions that these statements are based on management's current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company that could cause actual results and events to differ materially from the statements made herein. For a more detailed discussion of the risks that could affect our operating results, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our subsequently filed quarterly reports on Form 10-Q. The Company's actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: FITT Highway Products, Inc.
         Michael R Dunn
         CEO
         949-582-5933
         miked@fittmail.com
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