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July 01, 2013 at 07:03 AM EDT
AEE Solar Survey: 31 Percent of Solar Professionals Report Lack of Awareness of Solar Benefits as Top Challenge

AEE Solar, one of the nation’s largest and most well-established wholesale distributors of solar products and equipment, today announced 31 percent of solar professionals agree that poor understanding of ROI for solar systems is the number one challenge encountered when engaging new customers. This challenge was identified as part of a survey that asked a range of solar installers, integrators and contractors attending AEE’s Dealer Conference to rank top challenges for 2013.

According to survey respondents, additional top challenges include:

  • Standing out from amongst the competition (28 percent)
  • Developing customized solutions tailored to meet customer needs (21 percent)
  • Competing with utility rates (13 percent)
  • Finding interested customers that qualify for solar (7 percent)

“Clearly communicating the compelling benefits of going solar is vital to take solar to the mainstream,” said Gregg Fisher, Vice President and General Manager of AEE Solar. “These survey results reaffirm our top priority for the last thirty years at AEE Solar, which is to eliminate the hassle of product and equipment sourcing so solar professionals can focus on educating and engaging their customers, and standing out from the competition. We’re available on site at Intersolar North America and welcome the opportunity to discuss the tools and support services we have in place that address the common challenges of the market.”

AEE will be participating in Intersolar North America 2013 in several capacities.

  • Who: The AEE Solar Management & West Coast Sales teams
  • Where: Booth #7527 located on the Moscone West Convention Center first floor
  • When: July 9 – 11
  • What: The exhibit will showcasing some of the most advanced new products from the industry’s most trusted and tested brands. The team will also be present to answer any questions and help resellers, contractors, integrators, and installers better discover how to leverage the experience of AEE Solar to bring long term success to their business.

AEE Solar will also host a happy hour at the company booth for all conference visitors; Tuesday, July 9th from 3:30-4:30 p.m. AEE Solar customers will receive a complimentary pint glass and front-of-line privileges. Register to reserve your glass. Additionally, AEE Solar is a Megawatt sponsor of this year’s Battle of the Bands, Wednesday July 10 at Mezzanine in San Francisco.

About AEE Solar, Inc.

AEE Solar Inc., a subsidiary of Mainstream Energy Corporation, is one of the nation’s largest wholesale distributors of solar products and equipment. With over 30 years of solar expertise, AEE offers their customers the products, training and support needed to succeed. AEE supplies resellers, contractors, integrators, and installers the field-tested, reliable products they need to design, install and maintain renewable energy systems. For more, visit or call 800.777.6609.


Antenna for AEE Solar
Sarah Mier, 415-977-1947
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