Publicis’ deal for Engauge rooted in big agencies’ hunger for digital expertise
August 16, 2013 at 14:55 PM EDT
The biggest players in the advertising world are on a shopping spree. That trend struck home in Columbus this week when the city’s Engauge Marketing LLC was snapped up by Paris-based Publicis Groupe SA, which itself is on the verge of being part of the largest agency in the world...