D2 gets a #whiff of P&G's digital marketing efforts
September 11, 2013 at 15:57 PM EDT
A Procter & Gamble Co. advertising pitch for Head & Shoulders with Old Spice shampoo has been a hit with baseball fans, but the brand manager who called the shots suggested Wednesday that P&G won’t be satisfied until its digital marketing efforts change the way Americans talk about the national pastime...