Ballantine Digital has recently released a new blog post on how Facebook users can change and optimize the ads they see while on the website.
Wayne, NJ, United States - September 20, 2013 /MarketersMedia/ --
Ballantine Digital, a New Jersey-based provider of search engine optimization (SEO) and online marketing solutions, has recently released a new blog post on how Facebook users can change and optimize the advertisements that they see while they are on the site.
Internet advertisements have evolved since the dawn of the web. The earliest ads were untargeted, meaning that everyone saw the same ads. They were often flashy and often annoying, and although they did get users’ attention, they often generated negative reactions.
Today, advertisements on the internet are much more subtle and highly targeted to the user. Google and other search engines provide advertisements based on the input search terms. Web site owners select advertisements based on relevant key words that mesh with their site message. Facebook has also evolved to provide targeted advertisements, but users often find some ads that surprise them.
The blog post reveals how Facebook targets advertisements based on the activity of the user, including group memberships, page likes, and installed applications. This targeting, combined with demographic and location information, allows businesses to hone in on their target market and only show ads to the users that are the most relevant.
However, users may notice advertisements that just aren’t applicable to them. This is generally due to users randomly liking pages or joining groups for one reason, such as supporting a friend’s new business, but the business industry itself isn’t relevant to the user. The blog post provides a step-by-step process for users to clean up their profile and improve the relevance of the ads that they see.
“By understanding how Facebook creates targeted advertisements, users can use this knowledge to optimize their ‘likes’ and group affiliations, resulting in ads that are much more closely aligned with their true interests,” notes Ryan Cote of Ballantine Digital. “This exercise can also help marketing professionals understand how their messages are portrayed to Facebook users, and to improve their own advertisements.”
To view this blog post, and for more information on how Ballantine Digital can assist with digital marketing needs, please visit http://www.ballantinedigital.com/four-step-process-seeing-better-facebook-ads/.
About Ballantine Digital:
Ballantine Digital provides full-service SEO and online marketing solutions to companies looking for increased search engine rankings & online visibility. Ballantine also has a direct mail division that users can learn more about at http://www.ballantine.com/about-us/.
Contact Info:
Name: Ryan Cote
Email: ryan@ballantinedigital.com
Address: 1700 Rte 23 Wayne, NJ 07470
Phone:
Organization: The Ballantine Corporation
Source: http://marketersmedia.com/ballantine-digital-blog-post-shows-how-to-see-better-facebook-ads/22678
