mopay Signs Global Agreement with Telefónica Digital
mopay, a global leader in innovative payment solutions for online merchants, announced today a carrier billing partnership with one of the world’s leading carrier groups Telefónica. Under this agreement, mopay will be granted direct access to Telefónica’s billing platform, thus connecting mopay directly to the telco’s subscriber base worldwide. Consumers using mopay can purchase digital goods and services frictionlessly in nine countries where Telefónica Services are currently available and charge the purchases to their phone bill.
The agreement with Telefónica Digital is another significant milestone in mopay’s global strategy. The integration of Telefónica’s billing platform not only elevates the consumer experience to a new level but also improves commercial agreements for mopay’s global merchant base. The integration is a valuable addition to mopay’s global carrier network, particularly for the emerging markets of Latin America where the ability to pay via a mobile phone with charge to mobile billing is very popular. The mobile penetration rates of more than 120% versus barely 50% for credit card penetration speak for themselves, and looking at the young demographics, the imbalance is even more significant.
mopay is a clear frontrunner in making payments of digital and virtual goods as easy as possible. Regardless of whether the transaction is initiated via a PC or mobile device, mopay manages the complexity of literally hundreds of carrier connections through an easy-to-integrate API, which now includes the full reach of Telefónica globally.
The mopay payment process itself is very simple: consumers select mopay when purchasing a digital or virtual item online. Once the phone number has been provided and the user is authenticated, the purchased amount will be billed to the respective mobile phone account. No registration or further information needs to be provided in order to successfully complete the transaction. This simplicity drives conversion rates and makes mobile carrier billing one of the most important payment channels—especially in emerging markets.
Ingo Lippert, CEO of mopay, states, "We are thrilled to have entered into a long-term agreement with one of the world’s fastest growing and most prominent carrier groups. The agreement will allow our merchant base to directly access Telefónica’s subscriber base, and it marks an important milestone in our growth strategy.”
“Telefónica Digital is delighted to have signed an agreement with one of the industry’s mobile payment heavyweights. We are glad that mopay has decided to integrate with Telefónica’s billing platform, which will surely benefit the company’s high-caliber merchant base,” says Jose Valles, VP Partner Products, Telefónica Digital.
mopay is a global leader in innovative payment solutions for online merchants. mopay’s core platform enables merchants of virtual, digital and physical goods to bill charges directly to consumers’ cell phone and land line accounts. mopay operates in more than 80 countries across the globe, reaching more than 4.3 billion consumers. The company has a blue-chip customer base including major brands such as Gameforge, Bigpoint, valve and wargaming. mopay, part of the MindMatics group, has more than 100 employees at locations in the United States, Germany, Austria, Spain, the United Kingdom, Korea, Vietnam, Indonesia, China, Romania and Brazil. For more information, visit www.mopay.com.
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