Bazaarvoice Conversation Index Vol. 6 Reveals How Responding to Social Feedback on Shopping Sites Helps Companies Affect Consumer Sentiment and Purchase Intent
Key Points to Know:
AUSTIN, Texas, Oct. 2, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV), a technology company connecting businesses together to amplify the authentic voices of consumers where they shop, today released The Conversation Index Volume 6, a research study that investigates the role of social technologies in building better relationships between businesses and consumers. The latest volume of Bazaarvoice's semi-annual research series details how consumers establish a dialogue with businesses through social technologies and how brands and sellers can build stronger relationships and improve shopping experiences by responding to online feedback.
Addressing the need for brands to directly respond to reviews and answer questions on retail sites, Bazaarvoice Connections now enables nearly 1,000 brands to participate in conversations happening about their products or services on retail and shopping sites in the Bazaarvoice network representing hundreds of millions of consumers. Brands can sign up for Connections and answer questions about their products for free at connections.bazaarvoice.com.
Based on an analysis of data from more than 100,000 pieces of user-generated content in the Bazaarvoice network and responses from a survey, conducted by Wakefield Research, of 1,600 nationally representative US adults, key findings in The Conversation Index Volume 6 include:
The Conversation Index also highlights that consumer feedback often contains a call to action (CTA), such as product suggestions, support requests, and simple words of thanks—all of which present opportunities to respond.The analysis identifies the methods brands can use to quickly and easily identify these CTAs in consumer feedback, and also provides guidance on the ways brands can develop effective responses that will resonate with consumers.
With Bazaarvoice Connections, brands can answer questions, respond to reviews, and make purchase recommendations on the retail sites in the Bazaarvoice network where their customers research and buy—through one simple portal. In turn, retailers leverage their suppliers' unique product expertise and passion to create an exceptional online shopping experience that increases traffic and revenue both on sites and in stores.Participating brands range from consumer packaged goods companies, to leaders in the apparel, consumer electronics, and beauty categories.
Comments on the News:
Bazaarvoice connects businesses together to amplify the authentic voices of people where they shop. Each month, more than 400 million people view and share opinions, questions and experiences about 20 million products in the Bazaarvoice network. The company's technology platform channels these voices into the places that influence purchase decisions, helping businesses gain access to a wider audience of shoppers and trusted consumer content to improve sales and marketing. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe and Asia-Pacific. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
CONTACT: Media Contact: Matt Krebsbach Bazaarvoice, Inc. 512-551-6612 email@example.com
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