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October 24, 2013 at 12:30 PM EDT
Shades Updates Shareholders

AVENTURA, FL / October 24, 2013 / ACCESSWIRE / Shades Holdings, Inc. (OTC Pink: SHDH), a luxury and lifestyle brand developer, today announced the final designs and fragrance selection of its propriatery fragrance brand and provides an update regarding corporate developments.

Following its acquisition of Shades of Fragrances, Inc. in June 2013, the Company assembled an experienced management team, including a sales and marketing force with an impressive track record of global marketing and sales success in the perfume industry. This dynamic team has since began developing a mass market fragrance of its Phantom The Fragrance. “I am thrilled with our progress on the Phantom project,” said CEO of Shades Holdings, Inc. Lucien Lallouz. Progress on the development of the new Phantom Fragrance, is one of our priorities since we own the brand outright.

With sales and marketing focused on the launch in 2014, Shades is diligently working with its legal and audit services to get the Company’s filings in order. The Company plans an on-going “progress updates” as part of its corporate communications strategy.

About Shades Holdings, Inc.

Shades Holdings Inc. is a luxury and lifestyle brand developer. The Company holds licensing agreements with emerging fashion designers and established celebrity brands. In June 2013, the Company acquired Shades Of Fragrances Inc. which includes intellectual property rights to Phantom The Fragrance.

Forward Looking Statements

Statements in this release which are not historical in nature are forward-looking statements. Although we believe that our plans, intentions and expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such plans, intentions or expectations will be achieved. In some cases you can identify forward-looking statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would," or similar words. You should not rely on forward-looking statements because actual events or results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to, the risks and uncertainties discussed under the headings "Forward Looking Statements" and "Risk Factors" in the company's annual reports on Form 10-K and the reports the company files from time to time with the Securities and Exchange Commission. Shades Holdings Inc. does not intend to and undertakes no duty to update the information contained in this press release.

Contact:

Lucien Lallouz, CEO and President, Shades Holdings, Inc.

info@shadesoffragrances.com

Source: Shades Holdings, Inc.

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