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November 14, 2013 at 09:00 AM EST
Carma Public Relations and Marketing Redefines Public Relations by Launching Full Service Social Media Company

Carma PR, one of South Florida’s largest public relations and marketing firms, is excited to announce the launch of Carma Connected, an in-house social media company that is changing the face of the public relations industry.

After four years of building a firm with an exceptionally diverse portfolio, Carma PR & Marketing Partners Lyndsey Cooper and Chad Fabrikant saw the demand rising for public relations agencies that know how to effectively strategize, write, promote and measure the success of social media. They launched Carma Connected to meet the needs of their clients and the ever-changing media world. “As a firm, we’re launching Carma Connected to embody the new definition of what public relations looks like today and what it will look like tomorrow,” explains Fabrikant. “We’re excited to be evolving with the changing needs of our industry by delivering clients’ messages not only through media but also directly to their audience with measurable impact.”

With more than 15 clients and four full time team members, Carma Connected offers strategic and engaging two-way communication with consumers, fans and national influencers via social media platforms. With a client base that spans from restaurants, hotels and nightlife to fashion, beauty and services, Carma Connected collaborates with clients to offer a wide range of digital marketing services including: cohesive branding, celebrity outreach, consumer interaction, crisis management and live event posting using social media platforms like Facebook, Twitter, Pinterest, Instagram, Foursquare, Yelp, Vine and Youtube among others.

In addition to the launch of Carma Connected, Carma PR is pleased to announce the hire of public relations specialist, Yami Alvarado as Vice President. In her new role, Alvarado will oversee the companies day-to-day operations including overall media relation strategy and select hospitality and travel accounts. Alvarado brings 13 years of experience including clients ranging from boutique luxury properties like The Angler's (TripAdvisor's top rated hotel in Miami Beach) to award-winning resort destinations such as the Marco Island Marriott, one of Marriott Hotels & Resorts top performing hotels in their portfolio.

“We are delighted to have Yami join our team and look forward to expanding our ever-growing travel and hospitality division under her watch,” said Cooper.

Carma PR & Marketing is a hospitality, spirit, lifestyle restaurant, beauty, fashion and entertainment full-service public relations and marketing agency that specializes in strategic public relations since launching in late 2009. With 18 employees servicing both local and national clients, Carma is one of the largest public relationship and marketing firms in South Florida. Carma PR & Marketing’s client roster includes Morgans Hotel Group, The Light Group, Acqualina Resort & Spa, Keratin Complex, Equinox Fitness Clubs, Prime One Twelve and Prime Italian, Stephen Starr Restaurants, Moet & Chandon Dom Perignon among other. More information can be found at


Carma PR
Tyger Danger, 305-438-9200
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