Does R&D Even Matter?

Money can’t buy you love, or the most consistent innovation. For that, you need the right innovation portfolio. What if you cut your R&D budget by, say, 50%. Other than screams from the R&D department reminiscent of the Psycho shower scene, would there be any noticeable effect? Presuming that R&D is supposed to generate innovation, which admittedly is a big presumption, the jury’s out. At least that’s one logical takeaway from a study shown by a fellow presenter at a conference last week. read more