Report Says Twitter is Ready to Roll Out Retargeted Ads
December 05, 2013 at 13:18 PM EST
Following Twitter's (NYSE: TWTR ) recent IPO, the company is ready to prove to shareholders its valuation is justified based on its potential future advertising revenues. According to TechCrunch , Twitter is set to introduce retargeted ads based on browser cookies. As users browse the web, they leave behind a