Roadmaster Brand Keeps on Trucking with New Tools for Dealers and Owners

At the annual Mid-America Trucking Show (MATS) in Louisville, Ky., Cooper Tire today unveiled new tools for dealers and truck owners to support the growth of its Roadmaster brand. Roadmaster offers a full-range of tires for long-haul, mixed service, regional, and pickup and delivery applications. All Roadmaster tires are engineered in North America and manufactured to tackle the challenges that fleets and owner-operators face on North American roads.

Among the new tools is a website devoted specifically to Roadmaster tires at http://roadmastertires.com/. The new site features interactive product information, so it’s easy to select the right tire for the right use and there is a dealer locator to quickly and easily pinpoint where to purchase Roadmaster tires. Catering to the on-the-road lifestyle of Roadmaster customers and dealers, the website is available in a mobile version as well.

In addition to the new website, dealers will also find a new set of tools to support the growth of their Roadmaster business, including fresh point-of-sale materials and a targeted print advertising campaign that will premier in May, helping to further educate customers about the advantages of the Roadmaster brand.

Roadmaster represents a brand that is committed to engineering commercial tires for extended tread wear and retreadability in all applications to lower fleet or truck customer cost-per-mile. Roadmaster also offers a full-range of SmartWay Verified tires that feature advanced fuel-efficient technologies and reduce adverse environmental impacts.

“This is an exciting time for the Roadmaster brand. We are building on the success of Roadmaster by investing further in the brand to grow its position in the commercial tire market,” said Mike Simon, Cooper Tire’s Vice President of Marketing for North America Tire Operations. “We see great opportunities in multiple channels because of Roadmaster’s proven performance and value and we appreciate the incredible support this brand has received since it launched in the marketplace.”

For more information on Roadmaster commercial truck tires, visit www.roadmastertires.com.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire, www.twitter.com/coopertire and www.youtube.com/coopertire.