Beam calls in a cowboy to keep Sauza Blue fans fully engaged
April 21, 2014 at 13:17 PM EDT
It's hard to replicate near perfection. But that's just what Deerfield, IL.-based premium spirits company Beam (NYSE: BEAM) is trying to do as it unveils today the newest in a series of "Make It With" online videos to spark new interest among female consumers in its Sauza Blue premium tequila brand...