Teikametrics’ SAAS Platform Enables Triple-Digit Sales Growth for Oldest Family-Owned Chain of US Hardware Stores

Teikametrics, the leading provider of optimization technology for Amazon has enabled Aubuchon Hardware to lift its sales on the Amazon marketplace by over 250% over a three month period after adding its catalog to the Teikametrics platform.

As the oldest family owned chain of hardware stores in the United States, Aubuchon Hardware had developed a strong presence in the retail industry. Its extensive inventory gave the store leverage over the competition, but without dynamic pricing technology, it lacked the ability to fully optimize its e-commerce platform. Teikametrics’ team of e-commerce experts implemented a data-driven solution designed to adaptively improve margins, revenue, and catalog exposure based on Amazon market conditions. Using proprietary Amazon Market Intelligence technology, Teikametrics’ e-commerce consultants were able to build a customized performance-improving strategy to analyze the over 30,000 products that make up Aubuchon’s diverse inventory. The platform works in conjunction with Aubuchon’s in-house e-commerce team.

Teikametrics’ Software-As-A-Service (SAAS) platform allows Aubuchon’s management to review the near real-time automated adjustments of all of its products as the software adjusts to rapidly changing supply and demand on Amazon.com. The expertly configured interface dynamically controls complex pricing logic using critical data points including Amazon Buy Box price, competitor type, and consumer demand.

Prior to the implementation of Teikametrics’ technology, Aubochon’s online store had been suffering due to inventory mispricing, which caused the store to take a loss on each transaction. “We are thrilled to have helped Aubuchon use its large and diverse catalog to find new customers on Amazon, ” said Alasdair McLean-Foreman, CEO of Teikametrics. “The online trading opportunity that Aubuchon has as a result of its brick-and-mortar presence makes this a really exciting project for our team.”

Aubuchon Hardware’s Amazon storefront is continuing to grow using Teikametrics’ inventory management solution. “With our domain expertise and unique technology, we’re focused on helping Aubuchon build a competitive advantage online,” says Mclean-Foreman. “As we gather more data we’re developing a more competitive model that will allow Aubuchon to build a successful long-term e-commerce trading model to complement its very successful offline business.”

About Teikametrics

Teikametrics is the leading provider of e-commerce optimization technology for enterprise retailers on Amazon and other marketplaces. Founded in 2012, its team of e-commerce experts based in Boston use a unique suite of customizable technology to dynamically optimize performance and maximize trading opportunities for leading e-commerce retailers including The Vitamin Shoppe (NYSE: VSI), f.y.e. (NASDAQ: TWMC), Newbury Comics, and Smart Home.

About Aubuchon Hardware

Founded by William E. Aubuchon in 1908, Aubuchon Hardware is the oldest family owned and managed chain of hardware stores in America. Aubuchon Hardware operates over 125 neighborhood hardware stores throughout New England and Upstate New York in addition to HardwareStore.com. As a private independent company, Aubuchon Hardware supplies its stores and website with high quality, brand name home repair products at prices you can afford.