TDK Life on Record Launches New TREK Max Wireless Speaker

TDK Life on Record, a leading global brand dedicated to delivering high-quality headphones and audio products, announced U.S. availability today of its new TDK Life on Record TREK™ Max wireless speaker, the newest addition to the TDK Life on Record TREK family of weatherproof audio offerings.

The TDK Life on Record TREK Micro Bluetooth(R) Wireless Speaker is now available. (Photo: Business Wire)

The durable TREK Max speaker features a rugged, weatherized design that protects it from the elements, giving users the confidence to take their favorite music to any environment—at the beach, on the playing field or in the backyard.

Bluetooth® streaming allows TREK Max users to truly “unplug,” and its integrated NFC-capability makes it even easier to pair an NFC-enabled device to the speaker. The TREK Max speaker also includes built-in track controls that let users play, pause and skip tracks, while their Bluetooth device is safely tucked away. The portable speaker, which measures 9.5 inches wide and weighs 2.75 pounds, maintains the sleek, minimalist look of the current TREK speaker family portfolio

“This is the perfect time for products like our new TREK Max wireless speaker. People want the freedom to listen to their favorite music whenever and wherever they want to take it,” said Toshi Hokari, executive director, product management and marketing, Imation. “With its tough, weatherized design, wireless capabilities and exceptional sound quality, our new speaker is made for people with active lifestyles who want to enjoy the music they love—indoors or out.”

The speaker also provides hands-free speakerphone functionality, allowing users to switch from music to calls with ease, and its auxiliary input ensures the TREK Max speaker is compatible with almost any device.

Additional product features and benefits include:

• Bluetooth wireless technology supports A2DP, HFP and HSP protocols for high quality wireless audio
• Weatherized design certified to an IP64 rating under international standard IEC 60529 protects against splashing water and dust
• Rechargeable battery offers freedom to take your music with you—enjoy up to eight hours of audio on a single charge
• Total size: 9.5 inches W x 3.8 inches H x 2 inches D
• Total weight: 2.75 pounds
• Includes two front full-range drivers and one subwoofer
• 3.5 mm stereo auxiliary input
• USB charging port (1 amp) charges your MP3 player or smartphone while you listen

The TDK Life on Record TREK Max wireless speaker is available in the U.S. at Amazon.com for the U.S. manufacturer’s suggested retail price (MSRP) of $199.95.

In addition, the brand announced today U.S. availability for the TREK Micro Bluetooth® Wireless Speaker on Amazon.com for the U.S. MSRP of $79.95. Measuring in at three and a quarter inches square and less than half a pound, the speaker could go virtually unnoticed when attached to your backpack, belt loop or purse, making it an ideal companion for any active music fan.

Additional product features and benefits include:

• Bluetooth wireless technology for high-quality streaming audio
• Weatherized design protects against splashing water and dust (IP64 rated under international standard IEC 60529)
• Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device
• TrueWireless Stereo™ allows pairing of two TREK Micro speakers for stereo audio
• Rechargeable battery lasts up to 6 hours
• 3.5mm auxiliary input plays music from any device with a headphone jack
• 3.5mm auxiliary output makes a standard speaker Bluetooth technology-enabled
• Rechargeable battery powered by USB for easy charging on the go
• Carabineer included
• Total size: 3.25 inches W x 3.25 inches H x 1.14 inches D
• Total weight: 0.4 pounds

For more information, go to tdkperformance.com or follow TDK Life on Record on Facebook.com/tdkperformance or Twitter.com/TDKperformance.

About TDK Life on Record

TDK Life on Record, a leading global brand with a rich audio legacy, continues to evolve to provide consumers universal audio flexibility and portability in every area of their lives, all while keeping a commitment to high fidelity audio. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp. (NYSE: IMN).

TREK is a trademark of Imation Corp. The TDK Life on Record Logo is used under a trademark license from TDK Corporation. Bluetooth is a registered trademark owned by Bluetooth SIG®, Inc. and any use of such mark by Imation is under license. All other trademarks are property of their respective owners.

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