New Report Available: Hair Care in Peru

Boston, MA -- (SBWIRE) -- 08/01/2014 -- When it comes to hair care, Peruvian consumers are increasingly becoming more demanding, opting for products that satisfy more than the basic need to keep hair clean. For instance, women look for products that take care of their type of hair (straight, curly, coloured), and specific hair condition, such as oily or frizzy hair, or hair requiring volume definition. In turn, men are opting for products that prevent or combat hair loss. In addition, some consumers are becoming interested in products that offer improved hair care results, such as conditioners, which improve the hair's health or provide shiny hair. In response, leading manufacturers continue to develop complete lines of hair care products, such as shampoo, conditioners and styling agents, that take care of different types of hair and consumers' concerns. As a result, hair care posted 8% growth in current value terms in 2013.