Sports Authority Announces First-Ever Online Sniagrab Ski and Snowboard Sales Event

Sports Authority, one of the nation’s largest full-line sporting goods retailers in the United States and Puerto Rico, announced the launch of its first-ever online Sniagrab sales event beginning Tuesday, September 2.

Sniagrab (which is “bargains” spelled backwards) is the world’s largest ski and snowboard sale, held every Labor Day weekend at select Sports Authority stores across Colorado and Utah. In celebration of Sniagrab’s 60th anniversary, Sports Authority is extending the sale online. This is the first time that a nationwide customer base will have access to the sale. The online sale is available exclusively at sportsauthority.com/ShopSniagrab while supplies last.

“Our customers and team look forward to Sniagrab every year and we are thrilled to share this special savings event with the rest of our fellow ski and snowboard fans outside of Colorado and Utah for the first time in 60 years,” said Stephen Binkley, Executive Vice President & Chief Merchandising Officer of Sports Authority. “We believe extending Sniagrab to our e-commerce site is a great way to provide customers with the convenience of shopping deep discounts on winter essentials from their homes or mobile devices.”

Sniagrab offers customers the chance to save 40–90% off original prices on previous years’ ski and snowboard equipment, winter apparel and accessories. The sale features merchandise from leading brands such as Burton, Volkl, K2, Salomon, Columbia, The North Face, Sims and more, all at major discounts below their original price. Customers are encouraged to shop early for the best deals.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the nation’s largest full-line sporting goods retailers with 468 locations across 43 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit www.sportsauthority.com. Sports Authority also owns and operates nine S.A. Elite by Sports Authority locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Visit www.saelite.com for more information. Follow Sports Authority on Facebook (http://facebook.com/SportsAuthority) and Twitter (http://twitter.com/SportsAuthority).