Bug Insights, a newly launched marketing analytics company, is helping drive businesses forward quickly and efficiently through the use of prescriptive analytics and actionable insights. Atlanta - August 28, 2014 - (iNewswire)
Bug Insights has announced the launch of their marketing analytics company. Through the use of fact-driven data, Bug Insights specializes in consulting organizations how to best optimize the return on their marketing investments. Bug Insights delivers actionable insights tailored specifically to each client’s business goals, positioning organizations to make quicker, more efficient decisions that will drive their business forward.
Bug Insights assists organizations with a range of actionable research methodologies, including focus groups or interviews, A/B testing, data mining and trade-off analysis. The Bug Insights approach to product and customer satisfaction optimization differentiates them from others in the field. Rather than just looking at preference data from a conjoint survey, Bug Insights will blend this with the cost of delivering products to customers and identify the most efficient product combinations that deliver both more value and more profit to the organization. Essentially, this identifies the return on investment (ROI) of each product feature.
The leadership team, consisting of co-founders Tim Glowa and Garry Spinks, brings an almost combined 40 years of expertise with them to Bug Insights. They have consulted several of the largest companies in the world including Nike, Darden, The Home Depot, Wal-Mart, Credit Suisse, InterContinental Hotels Group, CSX, and Equifax.
“I look forward to helping organizations make smarter decisions about their products and services offered,” said Glowa. “We’ve seen that many organizations in the past leave money on the table by seeing misalignment between customer preferences and the cost to deliver services. We can help organize data to make better decisions, and improve their marketing ROI.”
As experienced professionals who have worked closely with C-Suite executives across the globe, the leadership team has seen first-hand how using data analytics can drive a business forward. “I am excited to work with organizations to help optimize their data and outcomes based on Bug Insights’ belief that better data leads to actionable results and better decisions. Our approaches provide better insights that allow us to bring great solutions to our clients,” said Spinks.
About Bug Insights
Bug Insights is a marketing analytics company that provides prescriptive analytics to help organizations make better business decisions. Using fact-driven data, Bug Insights consults clients how to best optimize the return on their marketing investments. Bug Insights assists organizations with a range of actionable research methodologies including focus groups, conjoint, A/B testing, data mining, and trade-off analysis. The company advises organizations of all sizes across a range of industry verticals. The leadership team brings a combined forty years of experience with them to Bug Insights. For more information, please contact info@buginsights.com or visit www.buginsights.com.
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Original Source: Bug Insights, LLLP Launches Marketing Analytics Company
