SitOnIt Seating Introduces Focus Side with Wood and Upholstered Backs

Market leader SitOnIt® Seating is introducing two new back styles for its best-selling Focus® Side chairs and stools.

Focus Side Collection (Photo: Business Wire)

The revitalized Focus Side combines comfort and design for multi-purpose, office, or reception areas. Now choose the 4-leg side chair or café stool with wood and upholstered back options as well as mesh.

Wood Back

Designers can specify the Focus Side chair and café stool with either a solid or slotted wood back in four beautiful stain finishes: clear maple, medium cherry, amber mahogany and espresso.

“This upscale back choice offers great visual appeal with renowned Focus comfort,” said John Phillips, vice president of industrial design for SitOnIt Seating. “The sculpted back is constructed from 3-D wood veneer with a curvature designed for comfortable support.”

3-D veneer technology enabling a “comfort curve” that accommodates different body sizes with excellent lower back support. Thinly cut wood veneer is cut into small strips, then molded in a vacuum press. The resulting three dimensional shape – used in many luxury car interior components – enables the creation of a beautiful, comfortable, and durable side chair.

Upholstered Back

The new upholstered back Focus Side joins the wood back as a perfect counterpart to the Focus Work task chair. The super-comfortable back and upholstered waterfall seat naturally conform to the body, promoting good circulation and posture, and the exposed plastic outer back protects against sharp edges. Employ the same textile for both seat and back, or create a statement with contrasting fabrics (including vinyl and leather). With thousands of textiles to choose from – including CAL 133 approved fabrics – there’s no end to what can be done!

Price and Availability

The Focus Side with an upholstered back, upholstered seat, arms, casters and grade 1 textile lists for $419 – the same price as the Focus Side with mesh. The wood back has a $125 upcharge. A café stool with upholstered seat, clear maple solid wood back, fixed arms, black frame and grade 1 textile lists for $654. Focus Side chairs and stools are available now with 2, 5, or 10-day lead time depending on the textile selected. Complete pricing including the new back styles and all other options is available at sitonit.net.

The best-selling Focus collections are known for comfort, style and ergonomics. Focus Side is part of a broad and versatile collection that includes executive and task models.

About SitOnIt Seating

SitOnIt Seating is a market leader in high quality, high design, comfortable, and affordable office seating. SitOnIt Seating build-to-order products are manufactured in southern California for timely shipping in as little as two days. SitOnIt Seating is a brand of Exemplis Corporation, a leading U.S. designer and manufacturer of build-to-order furniture. Exemplis is headquartered in Cypress, California.

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SitOnIt, the SitOnIt logo and Focus are trademarks or registered trademarks of Exemplis Corporation.

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