5 social media lessons from the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge. In a word: Brilliant! The ALS Association is incredibly grateful for the outpouring of support from people all over the world in participating in the Ice Bucket Challenge and for making donations to support the association's fight against Amyotrophic Lateral Sclerosis (ALS), often referred to as Lou Gehrig's Disease — a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord...