Media planning took a step forward today with the introduction of SurveyTime, new software from Telmar that puts the industry’s most powerful targeting engine in planners’ hands anytime, anywhere. SurveyTime is the first tool to meet the combined urgencies of 24/7 media planning – keeping pace with continual change in consumer behavior, delivery vehicles and data. With SurveyTime, planners can pull insights from all the biggest, most complex survey data sources, and turn them into presentations instantly.
“We’re shortening the distance between an idea and a winning media campaign,” said Corey Panno, president of Telmar. “Planners no longer have to choose between speed and depth in information. We’ve created one program that’s simple to learn and operate, and pulls robust targeting insights from multiple databases instantly.”
With SurveyTime, planners can analyze any syndicated, proprietary or integrated data sources, of any size. They can re-weight integrated media studies on the fly for dynamic analysis. What’s more, they can get up to speed on all of it in an afternoon. Because it’s a true cloud-based solution, SurveyTime requires no installation or in-house IT support; it updates automatically, so planners are always targeting in real-time.
About Telmar
Established in 1968 as the world’s first media planning Software as a Service, Telmar manages more kinds of data for more types of media and audience than any other company. Based in New York City, Telmar supports more than 15,000 users across 85 countries with targeting and segmentation software as well as media planning and optimization. Because Telmar is independent, our software routinely integrates all syndicated data sources.
Contacts:
Fred Pfaff, 917-902-6883
fred@fredpfaffinc.com
