The Marketing Campaign - The 5th Anniversary of Champion Alliance Event Held At the Same Day Created Retail Sales Income of Approximately RMB8 million to Third-party Distributors
Hong Kong, Sept 22, 2014 - (ACN Newswire) - Dongpeng Holdings Company Limited ("Dongpeng" or the "Company", Stock Code: 3386) together with its subsidiaries (the "Group"), the largest ceramic tile company in China in terms of retail sales for two consecutive years in 2012 and 2013*, is pleased to announce that "Dongpeng's Flash Group Sales for 10,000 consumers" event, held on 20 September, 2014 with a format of city-to-city joint sales promotion adopted by Dongpeng has recorded an excellent sale performance. There were approximately 25,000 consumers to attend the joint events located in eight cities, including Foshan (Guangdong province), Nanjing (Jiangsu province), Suzhou (Jiangsu province), Changsha (Hunan province) and Shijiazhuang (Hebei province), and created an exciting scene of snapping up Dongpeng's ceramic tiles products by 10,000 consumers.
Dongpeng said: "Benefiting from the recent recovery of domestic property market, the Group, the leading company in China's ceramic tile industry and its nationwide distributors jointly organized large-scale sales promotion events in eight cities, including Foshan (Guangdong province), Nanjing (Jiangsu province), Suzhou (Jiangsu province), Changsha (Hunan province) and Shijiazhuang (Hebei province), capitalizing the opportunities from the traditional peak seasons of property market in September and October every year to boost the ongoing sales growth. Leveraging the advantage edges of Dongpeng and its brand, the events held on 20 September attracted strong stream of people and recorded significant sales revenue. Such events not only created an exciting scene of snapping up Dongpeng's ceramic tiles products by 10,000 consumers, resulting in enabling consumers to improve their home decoration, but also broke the daily sales record in domestic ceramic tile industry, representing the strong recognition of "Dongpeng" brand from the consumer and market."
Dongpeng and Its Alliance Companies Embraced with The 5th Anniversary Celebration Ceremony of Champion Alliance, which Created Retail Sales Income of Approximately RMB8 Million to Third-party Distributors of Dongpeng
At the same time, in view of the coming 5th Anniversary Celebration Ceremony of Champion Alliance, the first domestic home improvement alliance in the industry, Dongpeng and its alliance companies has jointly organized the large scale marketing campaign - "The 5th Anniversary of Champion Alliance Event". On 20 September, the event held in Shijiazhuang (Hebei province) created retail sales income of approximately RMB8 million to third-party distributors of Dongpeng .
The above marketing campaign is making good use of the competitive advantages, such as huge sales effects, extensive sales channel resources and excellent market recognition from alliance members to create a series of premium policies through the integrated resources and deepen cooperation to boost retail consumption and expand the market shares, realizing multi-win situation.
In addition, Dongpeng has also jointed with CCTV's prime-time programme "Grand Opening with Good Fortune" to launch a marketing campaign. Leveraging the advantages of the CCTV, the No.1 TV Station in China, the Company created a new mode of retail marketing campaign and greatly promoted the market awareness to retail outlets as well as further increased nationwide recognition of Dongpeng brand in the short run. Looking forward, Dongpeng will continue to explore the market potentials with various innovative market campaigns to propel the long-term development and growth of the Company's business as well as its profitability.
Notes:*The sales figures were based on an independent market research report prepared by Frost & Sullivan, an independent market research firm employed by the Company in October 2013 and the figures published by China Industrial information Issuing Center.
**Retail sales income attributed to distributor (third-party income) refers to the retail sales income deducted the ex-factory price of Dongpeng's ceramic tiles product, and such income shall not be consolidated into the total income of the listed Company.
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