TDK Life on Record Brings TREK 360 Wireless Speaker to U.S. Market in Time for the 2014 Holiday Shopping Season

TDK Life on Record, a leading global brand dedicated to delivering high-quality headphones and audio products, today announced the launch of its new TDK Life on Record TREK™ 360 wireless speaker in Best Buy Co. Inc. stores nationwide and online at BestBuy.com.

TDK Life on Record brings new TREK 360 Wireless Speaker to U.S. market in time for 2014 holiday shopping season. Reminiscent of the memorable Boombox of the past, the new TDK Life on Record TREK 360 Wireless Speaker delivers a fresh twist, with four, full-range speakers and a ported subwoofer that fill any space with 360 degrees of TDK Signature Sound. (Photo: Business Wire)

Reminiscent of the memorable Boombox of the past, the new TDK Life on Record TREK 360 Wireless Speaker delivers a fresh twist, with four, full-range speakers and a ported subwoofer that fill any space with 360 degrees of TDK Signature Sound. Its modern design also delivers weatherproof features that make it safe to play in any environment—rain or shine—from patios, to camp sites or pool decks. The speaker’s treble and bass controls allow for customized tuning and its easy Bluetooth® pairing with mobile devices or a personal computer gives consumers full access to their digital music library without being tied down. In addition, the speaker’s rechargeable battery provides up to six hours of listening enjoyment.

“With the holidays right around the corner, the timing is perfect to bring the new TREK 360 to the U.S. market,” said Toshi Hokari, executive director, marketing and product development, Imation. “With its distinctive design and exceptional sound, this is a speaker people will look forward to giving or getting—bringing music to life for more people at an attractively affordable price.”

TDK Life on Record TREK 360 Features:

• Bluetooth wireless technology
• Rechargeable battery
• IPX3 certified weatherized design
• USB smartphone charging port (0.5 amp)
• 3.5mm stereo auxiliary input
• 4 full-range left and right speakers and a ported subwoofer

In addition to offering the TREK 360 speaker nationwide, Best Buy will also begin carrying TDK Life on Record’s full line of TREK speakers, including the highly successful TREK, TREK Max and TREK Micro in its U.S. stores and online. The TDK Life on Record TREK 360 wireless speaker is available for the U.S. anticipated retail price of $179.99.

For more information, go to tdkperformance.com or follow TDK Life on Record on Facebook.com/tdkperformance or Twitter.com/TDKperformance.

About TDK Life on Record

TDK Life on Record, a leading global brand with a rich audio legacy, continues to evolve to provide consumers universal audio flexibility and portability in every area of their lives, all while keeping a commitment to high fidelity audio. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp. (NYSE: IMN).

TREK is a trademark of Imation Corp. The TDK Life on Record Logo is used under a trademark license from TDK Corporation. Bluetooth is a registered trademark owned by Bluetooth SIG®, Inc. and any use of such mark by Imation is under license. All other trademarks are property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141006005277/en/