ATI CEO Noel Irwin Hentschel Speaks on Corruption and Security to USA and China Government Officials, Mayors and Tourism Leaders at WTCF Global Summit

Spokesperson Noel Irwin Hentschel, Chair/CEO AmericanTours International (ATI), globally recognized for her expertise on international tourism and specifically U.S.A.-China strategic planning and commerce, addressed how to bilaterally increase revenues and jobs at the World Tourism Cities Federation (WTCF) Summit in Beijing. Mayors from across China and around the world attended with international business leaders. Matters Hentschel discussed of worldwide concern centered on corruption, safety and international travelers’ security.

Noel Irwin Hentschel, Chair/CEO of AmericanTours International, signs MOU of alliance to offer 1 million yuan free insurance per traveler, with Song Yu (center), Secretary-General of WTCF, and Qiu Xichun, Vice-President of Taikang Life Insurance Co. (Photo: Business Wire)

“To transform China-U.S.A. tourism and protect travelers, government and industry must undertake diligent oversight and strict enforcement of China’s recently enacted Travel Law and U.S.A. laws must be followed by all tour operators to stop the current corrupt model of doing business,” Hentschel advised.

“President Xi Jinping proclaimed, ‘The Chinese Dream is about prosperity of the country, rejuvenation of the nation, and the happiness of the people.’ President Xi Jinping’s mission to end rampant corruption including in the tourism industry of China is vital. Ethics in practice must be the new government and business model. This is of core interest to China and the world for the safety and trustworthy experiences of travelers equating to sustainable economic development,” Hentschel emphasized.

Requested by WTCF and Beijing Municipal Government, Hentschel presented development strategies for tourism growth, advising “Three action steps must be taken bilaterally: ‘First, Purification (净化 jìng huà)’ enforcement of travel, transportation and labor laws; Second, ‘Transformation (转变 zhuǎn biàn)’ industry guarantees to obey laws with accountability; Third, ‘Ascension (升华 shēng huá)’ focus on higher ethics, higher service standards, higher customer satisfaction raising all economic sectors up for future security.”

Hentschel serves as WTCF Deputy Secretary-General and Vice Chair of Strategic Alliances-Travel Related Industries, advising strategies to advance public-private cooperation for economic development and job creation. Hentschel holds a Masters Degree in Theological Studies, specializing in Mariology for Virtue Ethics in Business and International Relations, conferred by The Franciscan School of Theology at the Graduate Theological Union, U.C. Berkeley.

AmericanTours International (ATI) is America's largest privately held, inbound/outbound tourism organization serving annually over half-million visitors generating $3 Billion into the U.S.A. economy. Co-founded in 1977 by Noel Irwin Hentschel and Michael Fitpatrick, ATI is headquartered in Los Angeles with offices across America and in Beijing.

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