Sources: Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M
October 20, 2014 at 20:53 PM EDT
Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the deal is completed, could be anywhere from… Read More