Antedote Named Multi-Category Finalist in International MRS Awards for Innovation and Breakthrough Insight Work

Antedote, the technology-based strategic insight innovation consultancy that discovers the new and unexpected, has been nominated in multiple categories in the prestigious Market Research Society (MRS) Research-live Awards. Named as a finalist in both the best innovation and best new agency categories, Antedote is the only North American-based firm to receive recognition for excellence in these areas.

MRS is the world’s largest research organization with members in more than 60 countries, and the MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results.

“We’re honored to be recognized by MRS for our focus on making great ideas real, working daily with organizations to create products and services that launch,” said Adam French, cofounder of Antedote. “At Antedote we’ve set out from the start to approach challenges differently, and we look forward to uncovering insights and the continuing innovation that helps us drive change for clients around the world.”

Antedote Scores Best Innovation Nomination for Implicit Media Mapping

Antedote is no stranger to redefining what can be done with technology and process, and the consultancy has continuously created first-mover approaches adopted by the industry at large. Working globally in highly efficient ways, Antedote uses new methods and first-mover technology to drive innovation, developing outcomes that inspire action in the short-, medium- and long-terms.

The MRS nomination concerns breakthrough work that Antedote has developed regarding the use of language and the ability to leverage technology to map implicit meanings, and then utilizing that information on their clients’ behalf in intuitive and compelling ways. Antedote’s Implicit Media Mapping is a completely new quantitative approach to decoding language that allows client brand and insight teams to understand how to use language more precisely to communicate complex ideas.

Using a core philosophical foundation, Antedote combines psycholinguistic techniques with technological and statistical processes to capture and represent the mental world of meaning. This proprietary approach, currently in use with clients around the globe, provides a compelling category advantage to clients -- bringing the ability to understand competitive relationships, be specific with language that speaks to the conscious and subconscious, and expand meanings beyond categories.

Insight, Innovation Drive Antedote Best New Agency Nomination

Founded in 2012 in San Francisco, Antedote was formed to change a broken innovation model by challenging entrenched thinking, developing insights that create products and services that launch. Established on the principle that research needs to drive change for clients, enabling them to win in their category and market, Antedote leverages cutting edge technology, academic rigor and hybrid thinking from different disciplines to create what the agency calls the “best job in the world.”

With their approach, Antedote has developed multi-year roadmaps for multinational companies in industries including consumer electronics, food and beverage, beauty, fragrances, durable goods, financial services and publishing, supporting impact for years to come. Agile, adaptive and fast, Antedote is known for creating powerful ideas and working directly with a company’s R&D, operations and other teams to create products and services that launch, helping a client’s current assets work harder and creating new things that drive growth. Antedote’s model works – the firm has demonstrated continued forward momentum, with the launch of a second office in London, a tripling of staff and 75-percent-plus client repeat rate.

Winners in each category will be revealed at the MRS Awards Dinner on December 8, 2014 in London.

About Antedote

Antedote is a strategic insight innovation consultancy that thinks differently, passionate about creating ideas and deploying the latest technology to discover the new and unexpected. The company brings together the latest technology, academic rigor and hybrid thinking from different disciplines to inspire action and create products and services that launch in the short- and long-term. With offices in San Francisco and London, Antedote has a global presence and local touch, serving multinational companies in industries including consumer electronics, food and beverage, beauty, fragrances, durable goods, financial services and publishing. For more information on Antedote visit www.antedote.com or email the company at hello@antedote.com.