WD-40 Company Partners with PowerNation to Build WD-40 Specialist Xtreme Machine

WD-40 Company and PowerNation are teaming up to build a custom, off-road Jeep that will debut at the SEMA Show in November and be given away to one lucky sweepstakes winner in June 2015.

This custom 1990 Jeep Wrangler YJ, dubbed the WD-40® Specialist® Xtreme Machine, will debut at the SEMA Show and be given away in June 2015 to one lucky sweepstakes winner. (Photo: Business Wire)

The custom 1990 Jeep Wrangler YJ, dubbed the WD-40® Specialist® Xtreme Machine, has an aluminum body and tube chassis and is equipped with an LS engine, 42-inch tires and coilovers all the way around. At the show, it will be located at featured vehicle spot NL04 in the hallway outside of the North Hall.

PowerNation, a two-hour block of four automotive shows that air on NBC Sports Network, SpikeTV, the CBS Sports Network, PowerNationTV.com and the PowerNationTV app, includes “Xtreme Off-Road,” “Engine Power,” “Truck Tech” and “Detroit Muscle.” The WD-40 Specialist Xtreme Machine vehicle build will be featured on two episodes of “Xtreme Off-Road” in January 2015, with a sweepstakes to give away the vehicle running Jan. 2 – May 31, 2015.

“TV viewers will get to see the hard work and attention to detail that went into building the WD-40 Specialist Xtreme Machine before putting their hat into the ring to win it via the sweepstakes,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “The PowerNation team did a phenomenal job building something that’s both head-turning and unique, and the guys used a lot of our top-of-the-line WD-40 Specialist products in the process.”

Ian Johnson, host of PowerNation’s “Xtreme Off-Road,” will be signing autographs at the SEMA Show inside WD-40 Company’s booth (#12133) from 1:30-3 p.m. on Tuesday, Nov. 4 and from 10-11:30 a.m. on Wednesday, Nov. 5.

To learn more about how you can use WD-40 Multi-Use Product and WD-40 Specialist products to get the job done, visit the all-new WD40.com.

About WD-40 Company

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products which solve problems in workshops, factories and homes around the world. The company markets its multi-purpose and specialty maintenance products and its homecare and cleaning products under the following well-known brands: WD-40®, 3-IN-ONE®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.

Headquartered in San Diego, WD-40 Company currently markets its products in 188 countries worldwide and recorded net sales of $383.0 million in fiscal year 2014. WD-40 Company is traded on the NASDAQ Global Select market under the ticker symbol "WDFC." For additional information about WD-40 Company, please visit WD40Company.com.

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